The in-person course "Spark interest in your product: sales presentation techniques" will focus on improving product and service presentation skills. Participants will learn to identify customer needs, highlight key benefits and overcome objections. The importance of effective communication, handling questions and building solid relationships will be emphasised. 

When we use narrative to build meanings that matter for our brand, we connect emotionally with clients and consumers. In this course we will look at the pillars of storytelling and how to apply its principles to create value for your brand.

The Korean food and beverage sector is especially interesting for Catalan companies, which are exporting there more and more: over the last 10 years exports to South Korea have grown by over 300% in value and 150% in volume. 

Communicating purpose gives SMEs a powerful tool for growing their business and conveying the work they do on sustainability. In this course we will look at how to articulate purpose in communication so that it becomes a driver of change and business.

An in-person workshop. Two sessions for companies looking to start exporting, setting out the basic concepts and everything to bear in mind when setting up an international trade operation.

A session run by INCAVI exploring the changes introduced by the new labelling law coming into force from December 2023, which particularly affects nutritional information. 

What tax and customs treatment applies when sending samples of my product abroad? In the food sector this question often comes up at specific moments, such as when sending product samples to potential clients or to a trade fair. 

A two-session course covering all the critical points in building an online brand strategy. We will analyse the digital consumer, the online marketing tools available, how to build a brand identity, how campaigns are run, content strategies and web and social media analytics.

The course will explain labelling legislation at national and international level, what information is mandatory, and the rules on product names, ingredients, allergens, country of origin, nutritional information, use of logos and commercial descriptions.

Attending a trade fair involves significant effort and cost for a company. That is why good planning matters, and why you should go in focused on getting the most out of it commercially and in image terms.