Training programs
Prodeca organises seminars and conferences on markets and on aspects related to internationalisation and local promotion, with a twofold aim: to provide companies with information to improve their decision-making and to create a meeting space and debate for the exchange of business experiences.
Access to the programme of courses and seminars is free of charge and is by prior registration.
US WEBINAR SERIES (4): Understanding the North American food consumer's perspective
This session will present an updated report on the impact of tariffs on food consumption habits in the United States. The information will offer valuable insight for better understanding changes in North American consumer behaviour and for defining more effective positioning strategies for Catalan agri-food companies.
US WEBINAR SERIES (3): the importer's perspective
This webinar brings together US importers and the Prodeca team responsible for the US market to share the expected impact on Catalan products and the support Prodeca offers.
PRODECA EXPORT PIME
The Prodeca Export Pime mentoring programme is designed to support Catalan agri-food companies as they begin to internationalise. Over seven months, participating companies will have the support of an expert mentor who will help them define a strategy for exporting successfully.
US WEBINAR SERIES (2): managing the impact on logistics and Incoterms
In this second session of the Exporting to the US webinar series we will look at how recent changes in US trade policy affect international logistics management and the practical application of Incoterms.
US WEBINAR SERIES (1): how to protect commercial contracts against geopolitical change
This session will present specific contractual tools for anticipating and mitigating the impact of geopolitical crises, as well as sharing the resulting risks between the parties.
Artificial intelligence (AI) applied to sales in the food sector
Sales strategies in the food sector can be transformed with generative AI. In this course, sales teams will learn to use tools such as ChatGPT to generate leads, improve cross-selling and optimise sales management. A unique opportunity to bring artificial intelligence into the company's commercial management.
Storytelling and communication in sustainability
Sustainability is not just a commitment — it is a strategic opportunity. Communicating it well allows SMEs to stand out, build trust, attract talent and innovate. This course will give you tools and examples to turn communication into a key ally, maximising the impact and return of the sustainable transition
Smart transformation: boost business productivity with AI
Artificial intelligence has the power to transform business processes. Through practical cases, participants will see how these technologies can reshape operational efficiency across different areas. Implementing these solutions is key for any organisation looking to innovate and stay competitive in today's market.
Spark interest in your food product: sales presentation techniques
This two-day workshop offers a unique opportunity to practise sales presentation techniques through role play. Participants will discover how to present food products in an attractive, distinctive way, exploring various strategies for capturing customers' interest.
Obligations applying to the e-commerce site and website of a food sector company
A session on the regulations that apply to any company with a website and online shop, such as the Spanish Information Society Services and E-Commerce Act (LSSI), general terms and conditions of sale and, of course, personal data protection and privacy legislation.