Prodeca

Prodeca is a public company attached to the Department of Agriculture, Livestock, Fisheries and Food of the Generalitat de Catalunya, whose purpose is the promotion of Catalan agri-food products and the support of marketing and internationalisation of Catalan companies in the sector. It facilitates the participation of Catalan companies in the main international and national agri-food fairs, organises meetings with buyers and importers in the sector, offers support programmes in marketing and export initiation, develops and implements product positioning strategies and promotion of the Catalan agri-food brand, provides advice on diversification and commercial consolidation in third countries, prepares reports on markets and trends, and has self-diagnosis and opportunity analysis tools in marketing and internationalisation for companies in the sector, among other activities. 

Prodeca works in coordination with professional associations, entities and agents involved in agri-food promotion, marketing and internationalisation, and takes part in initiatives related to Catalan gastronomy and the Mediterranean Diet, as tools to enhance and improve the positioning of our products and companies, in Catalonia and around the world.

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