Basic information
10:00 - 11:30h
Formació en línia
(YouTube)
Contact
Eva Castro
Project Files
COST
La inscripció a la formació és gratuïta.
Online training program
Brand narrative (known as storytelling) is the 21st-century tool for positioning yourself in highly competitive markets worldwide and a key strategic element for gaining relevance with different audiences in both physical and digital settings.
When we use storytelling to build meanings that matter for our brand, we connect emotionally with clients and consumers, and the result is that they prefer our products over the alternatives. In this course we will look at the pillars of storytelling and how to apply its principles to create a compelling brand narrative.
CONTENT
- The fundamentals of storytelling.
- How to define a brand narrative that matters to the consumer / client.
- Applying storytelling to create brand value.
