Basic information
10:00 - 11:30h
Formació en línia
(YouTube)
Contact
Eva Castro
Project Files
COST
La inscripció a la formació és gratuïta.
Online training program
Com preparar una fira per treure’n el màxim profit
Attending a trade fair involves significant effort and cost for a company. That is why good planning matters, and why you should go in focused on getting the most out of it commercially and in image terms.
The course will focus on the critical points to consider when preparing for a trade fair and will be rounded off with a case study from Cudié, who will share their experience first hand.
CONTENT
What do you need to prepare before a trade fair?
- Setting objectives
- Commercial strategy
- Choosing which fairs to attend
- Booking space
- Stand construction
- Logistics
During the fair
- The basics: catalogues, merchandising, data sheets, product tasting
- Managing communication
- Team roles
After the fair
- Assessment and follow-up: contacts and reports
- Managing communication
Case study - CUDIÉ
