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INSCRIPCIONS TANCADES

Basic information

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The in-person course "Spark interest in your product: sales presentation techniques" will focus on improving product and service presentation skills. Participants will learn to identify customer needs, highlight key benefits and overcome objections. The importance of effective communication, handling questions and building solid relationships will be emphasised. 

Likewise, the course will provide practical tools for creating persuasive presentations, building confidence and closing sales successfully. Participants will gain essential skills to captivate their audience, spark greater interest in their products and help improve commercial performance.

 

CONTENT

  1. What it takes to deliver sales presentations with impact
  2. When to present my solution
  3. Four areas to plan before presenting
  4. How to structure the message to capture attention and interest
  5. Don't explain ideas — sell ideas!
  6. Persuade with emotions as well as with reasons
  7. Form and substance in an effective presentation
  8. PowerPoint: use, overuse and misuse
  9. Mastering silence, space and fears
  10. Defining an action plan to improve my presentations

 

TRAINER

Consultancy: TRANS Formación

Trainer: Antoni Buira - Associate consultant at TRANS Formación, with extensive experience as a sales skills trainer.

Telecommunications engineer. MBA - EAE Business School. PDD - IESE - University of Navarra. He has a long track record as a manager and team leader in marketing and sales at companies across various sectors. He also teaches at ESIC and the UAB. 

 

VENUE, DATE AND TIME

  • Venue: The course will be held at Prodeca's offices - Dr. Roux, 80 (Barcelona)
  • Dates: Split over two sessions - 21 and 28 November 
  • Time: 9.30 a.m. to 1.30 p.m.

 

LIMITED PLACES

As this is a hands-on course using role play among other techniques, the group has to be kept small.

  • Number of places: 15, on a first-come, first-served basis.
  • Important: only one person per company may register.

 

COST

  • Registration for this course is FREE.

 

REGISTRATION DEADLINE

  • Registration open until 17 November 2023

Inscripcions tancades INSCRIPCIONS TANCADES