Services
KNOWLEDGE
We add value to the different actors in the Catalan agri-food sector through the obtaining, processing, and dissemination of necessary market information to boost their competitiveness.
Our expertise of more than 30 years provides us with a deep knowledge of the Catalan agri-food sector. Our goal is to deliver this know-how through updated, self-produced, specialized, and free information.
Under the philosophy of sharing knowledge, we make available to professionals all that in-house documentation with data focused exclusively on the agri-food sector.
TRAINING
Prodeca organises seminars and training sessions about markets and matters related to internationalisation, with a twofold aim: informing companies for better decision-making, and creating a space for meeting and discussion to exchange business experiences.
The programme of courses and seminars is free of charge upon registration.
ADVICE
Prodeca’s team of experts across various agri-food sectors offers advisory services regarding the trade and promotion of agri-food products.
Prodeca’s sector-specific approach ensures that each area possesses specialized information, facilitating expert advice delivered through a Help Desk that addresses inquiries from companies in the sector.
Do you have questions about how to export your product?
INTERNATIONALISATION
Currently, Prodeca offers its services through foreign commercial promotion, under the umbrella of the Catalonia brand, through participation and organization in international trade fairs, organization of Business Forums, as well as B2B and B2C actions.
Internationalisation is no longer just a decision, but an inevitable reality. It is precisely internationalised companies, with an international presence, that show higher employment rates and more qualified and stable employment. For this reason, Prodeca’s activity focuses on offering Catalan agri-food companies the opportunity presented by going abroad and the necessity it has become today.
LOCAL PROMOTION
Companies that are promoted locally are the ones that will export in the future. For this reason, Prodeca actively takes part in initiatives related to Catalan gastronomy as a tool to add value and improve the positioning of Catalan products and companies in the sector.
Prodeca's strategic audience is small and medium-sized enterprises. Through support for local initiatives aimed at this segment of companies, we invest in their competitiveness and encourage their commercial development. Proximity actions are a laboratory for companies. Devoting part of the resources to them is an investment that pays off in consumption and awareness among the local public, and helps companies develop experience and muscle in an increasingly globalised market.
PRODECA, ACCORDING TO COMPANIES
"Since Prodeca has been exhibiting at specific organic farming fairs, we have taken part in some of them."
Ruben Valls
Sales Manager, Cal Valls
"Thanks to Prodeca we were the first Catalans to export clementines to China."
Begoña Amarós
Manager, Cítrics de l'Ebre
"We primarily export, so we work through trade fairs; all of our contacts have come from trade fairs, basically through the collaboration of Prodeca."
Venanci Guiu
Owner/partner, Molí dels Torms
"Prodeca has helped Mercarbarna companies to open up new markets and to complete successful trade missions. As such it has become a huge facilitator of trade here in the food unit."
Josep Tejedo
General Manager, Mercabarna
"Prodeca has helped us contact suppliers and potential customers in China, a market where we have been potentially working for twenty years."
Easy Fish
Gerard Obiol Sales Director, Peixos Palamós and Joan Gimbernat: Manager, Easy Fish
"For us and for cooperatives it is essential to the internationalisation of our products."
Ramon Sarroca
Chair, Catalan Federation of Agricultural Cooperatives (FCAC)
"For a small cooperative like ours, the presence of a state-owned company like Prodeca is fundamental because it facilitates trade actions, to win new customers and open up new markets where our product can have an influence."
Eva Aragonés
Export Director, Oleum Priorat
"For us it has been and is a very important tool, because they help you logistically, and allow you to reach places and contacts that alone you may not be able to reach."
Josep Lluís Trilla
Sales Director, Actel Group
"Thanks to Prodeca's organisation, it was easy for us to embark on our own international adventures."
Jordi Cubells
General Manager, Maresmar