MARKET INSIGHTS

Doubts often arise in the internationalization process. For this reason, Prodeca makes available to the agri-food sector knowledge capsules prepared by experts in different areas, such as international trade, finance, trade fair marketing, communication, among others.

07.25.24

The growth of the gourmet market in Uruguay

This report offers an analysis of the fine food industry in Uruguay, with the aim of identifying business opportunities for Catalan companies in that market. It sets out the various channels available for marketing gourmet products in Uruguay, the barriers to market entry and the industry's key players. 

07.24.24

The cured meats market in sub-Saharan Africa

The cured meats market in sub-Saharan Africa has grown steadily, at an annual rate of 6% over the past five years. This report offers a detailed analysis of the cured meats market in several countries in the region, including Ghana, Nigeria, South Africa, Zambia and Côte d'Ivoire, as well as the opportunities and challenges facing the sector.

Point of sale analysis - Modern Bazaar (India)

07.22.24

Point-of-sale analysis - Modern Bazaar (India)

Modern Bazaar is a pioneering supermarket chain in India, known for its wide range of
essential and gourmet products, with 21 stores in Delhi, Gurgaon, Noida and Chandigarh. This report analyses the olive oil, olives, confectionery, preserves, ham and cured meats, fruit and vegetables, snacks, water, wine and sparkling wine categories. 

Point-of-sale analysis - Grupo Pão de Açúcar (Brazil)

07.16.24

Point-of-sale analysis - Grupo Pão de Açúcar (Brazil)

Point-of-sale analysis of Grupo Pão de Açúcar, one of Brazil's largest and best-known supermarket chains, with more than 1,000 stores across the country. This report assesses the wine products the chain offers. 

07.15.24

Things to bear in mind to succeed with olive oil in China

Chinese consumers place increasing importance on health, seeing olive oil as the healthiest oil option. The industry in China expects the category to grow once prices return to more affordable levels. Importers and retailers intend to increase their purchases. However, besides high prices as the main current constraint, the category faces other challenges.

07.10.24

The wine value chain in Catalonia

A study examining the health of the wine sector's value chain reveals that the sector generates €32 billion and comprises 1,384 companies employing almost 10,500 people. 81% of the companies are well established, with more than 10 years' experience, while half of them export.

07.09.24

Convenience stores in South Korea

Convenience stores, which open 24 hours a day, 365 days a year, have grown strongly in South Korea in recent years: in 2021 the sales of the three main convenience store chains overtook those of the three main hypermarkets.

Point of sale analysis - Supermercados Peruanos (Perú)

06.20.24

Point-of-sale analysis - Supermercados Peruanos (Peru)

Supermercados Peruanos is a Peruvian company that owns several supermarket chains. In 2007 it began expanding across the country, becoming the first chain to establish itself in several provinces. This report provides a specific assessment of olive oil products.