MARKET INSIGHTS

Doubts often arise in the internationalization process. For this reason, Prodeca makes available to the agri-food sector knowledge capsules prepared by experts in different areas, such as international trade, finance, trade fair marketing, communication, among others.
Point-of-sale analysis - Grupo Líder (Chile)

06.16.24

Point-of-sale analysis - Grupo Líder (Chile)

Point-of-sale analysis of Grupo Líder, Chile's largest supermarket and hypermarket chain. It is part of the Chilean-US group Walmart Chile.  This report assesses the meat sector products on display. 

06.06.24

Omotenashi and its impact on Japanese business culture

This article explores howomotenashi, a comprehensive philosophy of hospitality and attention to detail, shapes Japanese business culture, and how companies, especially those in the food sector, can adopt and benefit from this practice to thrive in the Japanese market.

05.22.24

The 5 most common innovations in the savoury snacks category

The global savoury snacks market is growing strongly and in diverse ways, driven by several key factors. Worldwide, the market is projected to grow at a compound annual growth rate (CAGR) of around 4% between 2023 and 2027, according to Innova Insights. This growth is driven by rising demand for variety in snack flavours and types, as well as consumers' preference for healthier, more sustainable options.

Point of sale analysis - Supermercados Peruanos (Perú)

05.20.24

Point-of-sale analysis - Supermercados Peruanos (Peru)

Supermercados Peruanos is a Peruvian company that owns several supermarket chains. In 2007 it began expanding across the country, becoming the first chain to establish itself in several provinces. This report provides a specific assessment of cured meat products. 

04.29.24

Dairy trends in Japan

Mintel has produced a report on dairy trends with some very interesting insights into a mature category. Trends in Japanese products often carry over to other European markets, as Japanese consumers are generally keen on novelty. Below is a summary of the report with the main trends identified.

Point-of-sale analysis - Grupo Éxito (Colombia)

04.16.24

Point-of-sale analysis - Grupo Éxito (Colombia)

Point-of-sale analysis of Grupo Éxito, a leading multi-Latin company within South America's largest food platform. It is Colombia's main retailer and positions itself as a multi-brand, multi-format business with diverse operations. 

04.22.22

Glocal Food: from trend to purchase driver

In most sectors globalisation is changing how we get information and how we shop. And with food, the closer the better. Small, local brands generally grow faster than those belonging to large corporations. Proximity matters, but it isn't everything.