MARKET INSIGHTS
Doubts often arise in the internationalization process. For this reason, Prodeca makes available to the agri-food sector knowledge capsules prepared by experts in different areas, such as international trade, finance, trade fair marketing, communication, among others.
09.03.24
The sparkling wine market in South Korea
South Korea's sparkling wine market has grown notably, peaking in 2023 in both import volume and value. As the market shifts towards higher price segments, it is crucial that Catalan cavas are perceived as premium options in order to compete effectively.
09.03.24
Point-of-sale analysis - Nature's Basket (India)
Point-of-sale analysis of Nature's Basket, an Indian gourmet food store chain owned by Spencer's Retail, offering a wide range of organic foods, imported ingredients and exotic foods. The chain has more than 35 neighbourhood stores in Mumbai, Pune, Bangalore, Delhi and Kolkata, as well as an online portal and mobile app delivering to 125 Indian cities.
09.03.24
Point-of-sale analysis - Seijo Ishii (Japan)
Point-of-sale analysis of Seijo Ishii, a Japanese supermarket chain with more than 216 stores across the country, with information on imported products to help Catalan companies understand how this supermarket chain operates.
09.01.24
Point-of-sale analysis - Tienda Inglesa (Uruguay)
Tienda Inglesa is a major supermarket and hypermarket chain in Uruguay, with more than 150 years of history. It has over 30 stores across Uruguay, mainly in Montevideo, Canelones and Maldonado.
09.01.24
Point-of-sale analysis - Jenny Wang (China)
Point-of-sale analysis of Jenny Wang, a supermarket specialising in imported products with seven stores in Beijing (China). This report assesses the products on display in the wine, ham and cured meats, cheese, olive oil, honey, chocolate and confectionery, and olive categories.
08.03.24
Drinks trends in the Middle East
The drinks sector in the Middle East is dynamic and evolving. The market has grown steadily at 5% a year over the past decade, with total sales exceeding USD 30 billion in 2022.
08.01.24
Snacking trends in Japan
Food companies looking to export to Japan need to keep up with the latest market trends in order to adapt to consumer preferences. In 2024, the Japanese snacks market offers several exciting opportunities for brands wishing to enter or expand there.
07.31.24
The opportunity of the Mediterranean Diet narrative in brand communication during the summer
Summer is the ideal time to embrace the values the Mediterranean Diet represents, a booming global trend that resonates particularly during this season. In this context, Catalan food companies have the chance to showcase their products, aligning themselves with a healthy, fresh lifestyle that captures the essence of this emblematic diet.
07.29.24
Wine and sparkling wine sector trends for 2024
The wine and sparkling wine sector is constantly evolving, shaped by global trends and changing consumer preferences. For Catalan wine companies looking to export worldwide, understanding these trends is crucial in order to adapt their strategies and capture new market opportunities. This report highlights the key insights that will shape the global wine and sparkling wine market in 2024.
07.29.24
The vermouth industry in Brazil
The Brazilian market is an interesting opportunity for Catalan vermouth companies, thanks to the country's trade deficit and the segment's growth potential. Even so, companies will need to develop competitive strategies to counter the advantages enjoyed by other exporting countries and to make the most of the various sales channels available.