MARKET INSIGHTS
Doubts often arise in the internationalization process. For this reason, Prodeca makes available to the agri-food sector knowledge capsules prepared by experts in different areas, such as international trade, finance, trade fair marketing, communication, among others.
02.26.26
The HORECA channel in Chile: size and strategic weight
We analyse the HORECA sector in Chile to identify business opportunities for Catalan agri-food companies in a market with a high dependence on imports, growing out-of-home consumption and an interest in European added-value products.
01.29.26
The global consumption trends shaping the future of the wine sector
Moderation in consumption, the search for value, transparency and sustainability are redefining the opportunities for organic products in international markets.
01.23.26
The organic product consumer in 2026: health, value and clarity
The 2026 organic consumer report reveals a more demanding shopper, focused on health, value and transparency, requiring brands to adapt their narrative and offer in order to keep growing in international markets.
12.31.25
Gen Z and cured meat: an opportunity to reinvent tradition
An article with useful commercial guidance for building a positive narrative based on food safety, quality, production tradition and the nutritional benefits of cured meats for young people aged 13 to 28.
11.04.25
Wine trends in Brazil
Brazil is consolidating its wine market with sustained growth and demand for premium, white and sparkling wines. An opportunity for Catalan wineries in quality, sustainability and innovative-format segments, despite strong competition.
10.22.25
Spain's 2024 exports: opportunities for the Catalan agri-food sector
The Ministry of Agriculture, Fisheries and Food's annual report reflects the strong performance of agri-food exports and growing interest in value-added products. An opportunity for Catalan companies that focus on quality, sustainability and innovation.
10.20.25
The fine food market in the United States
The United States is a key market for gourmet products, with growing demand for healthy, sustainable, premium goods. This new market insight analyses the opportunities for the Catalan agri-food sector in a highly competitive, regulated environment with demanding entry requirements.
09.22.25
Trends in alcoholic drinks: functionality, sustainability and sensory innovation
Alcoholic drinks are evolving towards healthier, more sustainable and more experiential offerings. Brands are adding functional ingredients, choosing eco-friendly packaging and innovating in flavours, textures and formats to connect with a more conscious, demanding consumer.
07.15.25
Trends in the future of confectionery: innovative textures and brand partnerships
Consumers want far more than good flavour: they look for products that surprise, move them and connect with their taste memories. In this context, texture innovation and co-branding strategies are becoming key to the confectionery sector's development.
07.15.25
Prodeca guide to prompts for exporting Catalan agri-food products
Prodeca presents the first Guide to prompts for agri-food exporting, a pioneering tool that puts generative artificial intelligence (AI) at the service of internationally minded Catalan agri-food companies.