South-East Asia, the leading consumer of halal products
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Mihas Halal Malàisia
All sources agree that South-East Asian markets are among the fastest growing for the coming years, both economically and in the spending power of their growing middle class. Markets such as Indonesia, Malaysia, Thailand and the Philippines are on the radar of the leading consumer goods companies.
And within this growth, demand for halal products is among the main beneficiaries. The region is home to more than 280 million Muslims, with a strong preference for products adapted to their halal consumption requirements and growing purchasing power.
In fact, Malaysia, Indonesia, Singapore and Thailand are among the top 5 markets in terms of the maturity of their halal food sector, according to the Global Islamic Economy Indicator in the State of the Global Islamic Economy Report, the world's leading report on the Islamic economy.
Malaysia and Indonesia have recently amended their food import legislation to make halal certification an essential requirement for entering these large consumer markets. For the Philippines, Singapore, Brunei and Thailand it is likewise a value-adding factor for their imports.
Along these lines, Kuala Lumpur has become the regional business hub specialising in the halal consumer segment. And for 20 years now, the essential annual meeting point for the Muslim markets of South-East Asia, South Asia and Asia-Pacific has been the Malaysia International Halal Showcase (MIHAS; www.mihas.com.my/).
This well-established, prestigious regional event takes place in September and is aimed at companies and professionals seeking to reach this expanding consumer segment in the region. More than 1,100 companies from over 50 countries exhibit there, including French, British, German and US firms. It is also visited by 40,000 professionals from more than 50 countries looking for products and services for Muslim consumers, making MIHAS the leading global B2B meeting point for the Muslim world.
If you are interested in taking part, you can contact Javier Albarracín, Barcelona Halal Services (javier.albarracin@barcelonahalalservices.com).
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