The wine industry in Africa, a fast-growing sector

Recent years have seen significant growth in wine consumption in Nigeria, particularly among the emerging middle class and the urban population. This trend is driven by changing consumer preferences and an increasingly sophisticated market, as well as by a rise in wine-focused venues such as bars, lounges and restaurants, which give consumers the chance to discover global wine trends.

Nigeria's wine industry is characterised by a marked increase in imported wine varieties, owing to limited local production. Nigeria imports wine mainly from France, the United States, Spain, South Africa and Italy, with total imports worth USD 104 million in 2022. This shift in consumer preferences offers opportunities for international wineries to establish a presence in the country.

The market is segmented into several categories, including red, white and rosé wines, as well as sparkling and fortified wines. Red wine remains the most popular category and accounts for most of the market thanks to its versatility and appeal to a wide range of consumers. White and rosé wines also have a significant presence, catering to consumers who prefer lighter, fruitier options.

If you would like to know about other commercial activities we run in sub-Saharan Africa, you can write to Susanna Barquin at sbarquin@gencat.cat or to Kamel Jalloul at kameljalloul@gencat.cat.