The in-person course "Spark interest in your product: sales presentation techniques" will focus on improving product and service presentation skills. Participants will learn to identify customer needs, highlight key benefits and overcome objections. The importance of effective communication, handling questions and building solid relationships will be emphasised. 

Likewise, the course will provide practical tools for creating persuasive presentations, building confidence and closing sales successfully. Participants will gain essential skills to captivate their audience, spark greater interest in their products and help improve commercial performance.

CONTENT

1. What it takes to deliver sales presentations with impact
2. When to present my solution
3. Four areas to plan before presenting
4. How to structure the message to capture attention and interest
5. Don't explain ideas — sell ideas!
6. Persuade with emotions as well as with reasons
7. Form and substance in an effective presentation
8. PowerPoint: use, overuse and misuse
9. Mastering silence, space and fears
10. Defining an action plan to improve my presentations

VENUE, DATE AND TIME

• Venue: The course will be held at Prodeca's offices - Dr. Roux, 80 (Barcelona)
• Dates: Split over two sessions - 11 and 25 February 
• Time: 9.30 a.m. to 1.30 p.m.

LIMITED PLACES

As this is a hands-on course using role play among other techniques, the group has to be kept small.

• Number of places: 15, on a first-come, first-served basis.
• Important: only one person per company may register.