Catalan wines shine at Colombia's Expovinos fair

To strengthen the presence of Catalan wines in Latin America, Prodeca is organising, for the third year running, the grouped participation of Catalan companies at Expovinos Bogotá, a key event for the wine industry in Latin America.

Six Catalan wineries are taking part from 1 to 3 August in the Espai Catalunya, with the aim of supporting the commercial promotion of Catalan companies in one of the fastest-growing Latin American markets for the wine sector. 

Participating Catalan companies:

• Bodegas Aessir
• Clos Montblanc 
• Llopart
• Mas Bertrán
• Pardas – Can Comas
• Vinícola Nulles

Participation in Expovinos forms part of the campaign #CatalanFoodLATAM, which seeks to boost the Catalonia brand and increase the visibility of Catalan products in strategic markets such as Colombia. Over the fair's three days there is a programme of tastings, pairings and Catalan cuisine masterclasses aimed at professionals, to improve the positioning of the Catalonia brand while encouraging business opportunities for companies interested in entering the market.

The Espai Catalunya features chef Alba Sunyer and sommelier José Rafael Arango, who led various activities including tastings, pairings and masterclasses. In addition, in collaboration with chef Federica Galeani, ambassador of the Escuela de Cocina Carulla, Sunyer gave a showcooking session devoted to pa amb tomàquet as an ambassador of Catalan cuisine plus a four-hands cooking demonstration with Galeani focused on pairing with Catalan wines.

Masterclass "Catalan Cooking – The landscape in the pot" 

It all began with the masterclass on 31 July at the Universidad Externado de Colombia entitled "Cuina Catalana – The landscape in the pot". Led by the university's head chef, Juan Pablo Nieto, and chef Alba Sunyer, the session was aimed at catering students and included a lecture and an interactive workshop, providing a deep immersion in Catalan cuisine.

Catalan Food, international promotion of the positioning and value of Catalan products 

Catalan Food is an international promotion and commercial outreach strategy launched by PRODECA in 2023 aimed at increasing the perceived value of Catalan food abroad, giving visibility and momentum to the Catalan companies and products present in strategic international markets. In recent months commercial and promotional activities have been carried out in United States, Mexico, United Kingdom, Germany, Japan, Saudi Arabia, Nigeria, Brasil and, this time, Colombia.