Prodeca drives Catalan Food Nigeria to strengthen the market share and value of Catalan agri-food products in the African market

Prodeca, the Catalan food promotion agency, organised this week Catalan Food Show Lagos, to strengthen the presence of Catalan products in the African market and increase their market share and perceived value.

The trade event, held at the Marriott Hotel in the Nigerian coastal port city on 5 and 6 June, served as a channel of connection between leading local importers in the African market, who saw products from 16 Catalan companies, and more than 150 professionals from agri-food distribution, supermarket and shop sales teams, hotels, restaurants and catering firms, influencers and media who attended.

The fair's first day, exclusively for Nigerian influencers and media, featured a series of themed stations, workshops and promotional activities to highlight the distinctive qualities and uses of the participating Catalan products and help the companies build brand awareness.

6 June was purely a business day, with the participating companies displaying their products in a showroom format. Visitors came from agri-food distribution, retail and the HORECA channel: distributors, wholesalers, chefs, sommeliers, buyers for restaurants, hotels and catering firms, shops and supermarkets.

One of the meeting's underlying aims is also to keep working on one of the African market's main challenges: shortening the supply chain so products can be exported by a more direct transport route and optimising resources.

Over the two days there were pa amb tomàquet workshops using tinned fish and cured meats, wine and sparkling wine tastings, live cooking workshops making fideuà and honey pork ribs, and guided tours of Catalan sweets.

In all, 16 Catalan companies took part in the fair:

• Anxoves de l’Escala
• Caula
• Compass of the World
• Cuick
• Easyfish
• Edma Food
• Embotits Capdevila
• Fruits Secs Torra
• Mas Bertran
• Mel Muria
• Pastas Gallo
• Pifarré
• Raventós i Blanc
• Torrons Vicens
• Vinícola de Nulles
• Wineintube