MitteMeer supermarkets (Germany) promote Catalan food

Catalan products are gaining shelf space at Germany's MitteMeer supermarkets. A point-of-sale promotion is planned this March at the chain, which specialises in importing food and drink, through an initiative both on its digital sales channel and in the various supermarkets MitteMeer has in Berlin. 

The aim Catalan Food MitteMeer, organised by Prodeca and the Catalan Government Delegation to Germany, is to promote the Catalan products already stocked by the supermarket, introduce new ones and position the brand Catalonia, where food is culture, in the German market.

From Saturday 9 to 17 March, Catalan Week takes place, a promotion in MitteMeer's four Berlin supermarkets , with a promotional corner displaying all the Catalan products available on the shelves, aiming to increase sales and position the brand "Katalonien wo Essen Kultur ist". At the same time, the supermarket will test new products in its stores to see how they are received and then consider adding them to its range. The supermarket will hold three special tastings on Saturday 9, Friday 15 and Saturday 16, all day, with the products in the promotion. 

In addition, throughout March the Catalan products will be promoted on the supermarket's website, with special discounts and extra gifts on minimum purchases, plus a recipe book of typical Catalan dishes linked to the products on sale in the shop. 

In all, 17 Catalan companies are taking part: 

• Mitjans
• Bodegas Pinord
• Vinos Jordi Miró 
• Embutidos Solà
• Aceites Veà
• Estrella Damm
• Noguera
• Casa Mas
• Caldos Aneto
• Bodegas Costers del Sió
• Bodegas Yzaguirre
• Moli de Pomerí
• Celler Jan Vidal
• Patatas Torres
• Iruela 
• La Granja 
• Espiga Blanca

To close the promotion week, the promotion will end with a big public calçotada at the premises of one of the Berlin supermarkets. It will be a day of tasting and selling Catalan produce, open to the public and supported by: 

• Aliments d'origen – Catalan PDO-PGI Federation 
• IGP Avellana de Reus
• IGP Calçots de Valls
• IGP Torró d’Agramunt
• DOP Oli del Baix Ebre Montsià
• DOP Les Garrigues
• DOP Oli Empordà 
• DOP Siurana
• DOP Terra Alta