Catalan food shines on Brindisa's shelves (United Kingdom)

Prodeca continues promoting Catalan products as part of the #CatalanFood campaign positioning them in the agri-food sector's main strategic markets. This week saw the start of a point-of-sale promotion at Brindisa's stores in the United Kingdom, with some twenty Catalan companies taking part. 

Until the end of March the participating companies' Catalan products will enjoy a simultaneous promotion both on Brindisa's digital platform and in person at its two stores in Borough Market and Balham , as well as the various gourmet shops that work with Brindisa. In the stores the promotion will have a dedicated, signposted space, special discounts and several live tastings to boost sales. 

Prodeca's director, Ramon Sentmartí, and the Catalan Government Delegate to the United Kingdom, Francesc Claret, accompanied by Brindisa's owner and CEO, Monika Lipton, visited Brindisa's store in Borough Market, Southwark, currently regarded as one of the UK's best food markets.

Participating Catalan companies: 

• Aperitius Catalans 
• Unió / Olis de Catalunya
• Casa Riera
• Perelló
• Matafaluga
• Alemany
• Pastes SanMarti
• Chocolates Simon Coll  
• Illa de Riu
• Formatge Bauma
• CanigoOil
• Cal Mossen
• Rooftop Smokehouse
• Avgvstvs Forvm
• Vichy Catalan 
• Patatas Torres
• Artesanies Carlit 
• Celler Germans Balart
• Cava Varias

The Catalan Food Brindisa initiative aims to position Catalonia and the Catalan agri-food products present in the British market, doing so with Brindisa, one of the leading importers specialising in gourmet Spanish food and drink. The chain has more than thirty years' experience and operates across several business lines.

It has one of the first outlets in Borough Market, five tapas bars and restaurants in central London, a gourmet shop in Balham, south London, distribution to specialist gourmet shops and the HORECA channel, and an online sales channel.