Spark interest in your product: sales presentation techniques

The in-person course "Spark interest in your product: sales presentation techniques" will focus on improving product and service presentation skills. Participants will learn to identify customer needs, highlight key benefits and overcome objections. The importance of effective communication, handling questions and building solid relationships will be emphasised. 

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CATALAN FOOD SHOWCASE - GERMANY

Prodeca is organising an event in Berlin to promote Catalan products and cuisine, as part of its marketing activities in the European market, with the aim of positioning Catalonia and the Catalan agri-food products present in the German market.

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MEAT SECTOR WORKING SESSION: MOROCCO - CATALONIA

PRODECA and ANAFRIC, with the collaboration of Halal Food and Quality, are organising a working session between Catalan beef and lamb exporters and Moroccan red meat importers.

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PROWINE SHANGHAI 2023

Prowine Shanghai (formerly Prowine China) is a trade-only fair held in Shanghai as part of FHC, Food & Hotel China, China's leading food and hospitality fair.

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GASTRONOMIC FÒRUM BARCELONA 2023 (ECOTECA STAND)

Prodeca and the Catalan Council for Organic Agricultural Production are working together to organise a group participation of organic sector companies on the ECOTECA stand at GASTRONÒMIC FÒRUM BARCELONA.

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GASTRONOMIC FÒRUM BARCELONA 2023

GASTRONOMIC FORUM BARCELONA is the benchmark event for the hospitality, specialist retail and gastronomy sector, bringing together restaurateurs, buyers and specialist distributors each year. 

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Increase the value of your products with storytelling

When we use narrative to build meanings that matter for our brand, we connect emotionally with clients and consumers. In this course we will look at the pillars of storytelling and how to apply its principles to create value for your brand.

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I want to export products to South Korea. Where do I start?

The Korean food and beverage sector is especially interesting for Catalan companies, which are exporting there more and more: over the last 10 years exports to South Korea have grown by over 300% in value and 150% in volume. 

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ANUGA 2023 - FINE FOOD

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the group participation of Catalan companies at ANUGA 2023 in the Fine Food hall.

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ANUGA 2023 - MEAT

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the participation of Catalan companies at ANUGA 2023 in the Meat hall.

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FRUIT ATTRACTION 2023

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the participation of companies from the fruit, vegetable, plant and nursery sector at FRUIT ATTRACTION 2023, to be held in Madrid from 3 to 5 October.

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BENVINGUTS A PAGÈS LA FESTA 2023

Open days at farms, livestock holdings and fishing businesses across Catalonia to get to know Catalan farmers up close. Two unique days to rediscover where everything we eat comes from and to meet the people who make the food that reaches our homes.

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