FRUIT ATTRACTION 2023

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the participation of companies from the fruit, vegetable, plant and nursery sector at the FRUIT ATTRACTION 2023 to be held in Madrid from 3 to 5 October.

TRADE FAIR DETAILS

This is the 16th edition of this international trade fair, a major commercial platform that over three days fosters intense business relationships among companies looking to boost their promotional activity with national and international distribution channels. 

The previous edition, Fruit Attraction 2022, was attended by 89,535 professionals from 137 countries, the largest gathering in the fair's history, with 1,740 exhibitors from 57 countries, occupying more than 58,300 m2 across 8 halls. 

This represents 42% growth in floor area on the 2021 edition and 4% on 2019, before the pandemic. 

Figures that have made Fruit Attraction the key instrument for driving the sector's global exports.

For more information, see: https://www.ifema.es/fruit-attraction

ORGANISATION OF THE STAND

Under the "Catalonia, where fruit is culture" umbrella, participating Catalan companies will have two types of participation available.

Option A

On the one hand, as usual, there is the option of your own "turnkey stand" space,  of 16 m² approximately (4 m x 4 m) with storage, table, chairs, counter and display unit.

For this type of participation, company signage and lettering will be uniform across all stands. Each exhibitor will have their logo, company name and a product image. Within its own space, the company may use promotional material, provided this does not alter the overall look of the stand.

If an exhibitor needs furniture, design or services not covered by the terms of the call, they must bear the cost (fridges are at the companies' expense).

Exhibitors requesting a double space will have the stand items duplicated.

Each exhibiting company will be listed in the official fair catalogue. 

Option B

The option of bare floor space. In this case the company must arrange and pay for its stand design with the supplier of its choice. In addition, the build levy, compulsory insurance, fair catalogue listing, electricity and water consumption and any other associated costs are at the exhibiting company's expense and must be arranged directly with the fair organisers.

The stand of a company choosing this option must respect  the overhead signage of the Catalonia Pavilion. Overhead elements may be placed only below the Catalonia signage. Prodeca will coordinate the various builds so that all participation options can be combined correctly, and will give the relevant instructions to harmonise adjoining spaces.

All participating companies, whatever their type of participation, will have access to a Business Centre area with internet-connected computers, printer, photocopier and scanner, as well as a permanent self-service coffee and water area.

Option C - Espai Catalunya Meeting Point

The Meeting Point companies will have a meeting table in the space shared with other companies, shared storage, a fair catalogue listing and company identification (logo and a sign with the company name). 

Note: Prodeca staff will support exhibitors before and during the fair.

COST OF PARTICIPATION

OPTION A

• Individual "turnkey" stand: €4,275 + 21% VAT
• Double "turnkey" stand: €8,550 + 21% VAT
• Triple "turnkey" stand: €12,825 + 21% VAT

Companies wishing to opt for a corner space may do so for an additional cost of €350 per corner. Requests will be accepted subject to availability and a draw will be held to allocate them.

Includes the communication and marketing pack 

OPTION B

• Bare floor space only €143/m2

Companies choosing this option may book a minimum of 32 m2 and a maximum of 128 m2 (a full island). Increases above 32 m2 are in 16 m2 modules. Companies requesting spaces of 32 m2 to 48 m2 must take contiguous space and may opt for one corner only. Spaces of 64 m2 and above will have 2 corners, invoiced at €350 per corner.

OPTION C - Espai Catalunya Meeting Point

• Meeting table €1,000 + 21% VAT

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 30 March 2023

A company will be considered admitted once it has submitted a duly completed application form and paid the corresponding registration fee.

• Registration fee: €2,000 + 21% VAT = €2,420

The remaining amount must be paid before 31 July 2023. Once admitted, if the company withdraws it will forfeit 100% of the amount paid.

The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid. Prodeca will not be liable for any damages that such a cancellation may cause the companies.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market. Should demand for spaces exceed those offered, the criterion of order of arrival of applications and corresponding payments will apply.

TRANSPORT OF SAMPLES

Prodeca does not cover the sample transport service at this fair. The exhibiting company will be responsible for the transport of its product and any related procedures.