01.02.26
Prodeca presents its 2026 calendar of activities to boost Catalan agri-food exports
Prodeca has unveiled its 2026 calendar of activities, which includes participation in the main international trade fairs, the organisation of business meetings and an extensive training programme, with the aim of strengthening the commercial reach of Catalan agri-food companies. The agenda has been designed taking into account global market opportunities and the sector's competitiveness needs.
In the first half of the year, Catalan products will feature at fairs such as Gulfood (Dubai), Fruit Logistica (Berlin), Wine Paris (Paris) and Alimentaria (Barcelona), along with inbound missions for Catalan wineries targeting key markets such as the United States and China, through participation in Barcelona Wine Week. At the same time, the training programme offers sessions on commercial trends, organic certifications and product presentation strategies.
In the second half of the year, Prodeca plans to take part in international events such as SIAL in Paris and Shanghai, Fruit Attraction in Madrid and Seafood Expo Global in Barcelona, combining these activities with courses and sessions on exporting and commercial innovation. Promotion will also be stepped up in emerging countries offering opportunities for Catalan products, such as Colombia and Peru.
Prodeca will close the year with the Fòrum Prodeca, a professional meeting point for the Catalan agri-food sector to discuss promotion and marketing, which this year will be special as it falls within the organisation's 40th anniversary. Throughout the year, Prodeca will hold activities across Catalonia to mark the occasion.
The 2026 calendar forms part of Prodeca's strategic commitment to supporting Catalan agri-food companies in their international expansion, offering training tools, presence in priority markets and visibility for quality products. Interested companies can consult the full programme and register for activities through Prodeca's corporate portal.
JANUARY | |||||
 | Catalan Wines Masterclass | 09/01 | Guangzhou (China) | Wine | P |
 | Gulfood | 26/01 - 30/01 | Dubai (United Arab Emirates) | Halal | P |
 | Prodeca Export Pime | January - June | Multi-product | P | |
 | eBusiness With E.Leclerc | January | Andorra | Multi-product | |
 | Keys to selling organic products in 2026: trends and certifications (22/01) | O | |||
 | Get ready to sell wine successfully in 2026: trends, competing countries and activities (29/01) | O | |||
FEBRUARY | |||||
| ISM | 01/02 - 04/02 | Cologne (Germany) | Multi-product | P |
| Barcelona Wine Week | 02/02 - 04/02 | Barcelona | Wine | P |
| BWW Inbound Mission (USA and China) | 02/02 - 06/02 | Barcelona | Wine | P |
| Fruit Logistica | 04/02 - 06/02 | Berlin (Germany) | Fruit | P |
| Wine Paris | 09/02 - 11/02 | Paris (France) | Wine | P |
| Biofach | 10/02 - 13/02 | Nuremberg (Germany) | Organic | P |
| Catalan Food Masterclass | 25/02 | Koblenz (Germany) | Multi-product | P |
| International trade 2026: get ready for new global regulations and requirements (04/02) | O | |||
| ALIMENTARIA 2026 SERIES (1): How to prepare, act and turn contacts into real opportunities(19/02) | O | |||
| ALIMENTARIA 2026 SERIES (2): Boost your presence at Alimentaria with artificial intelligence: from contact to conversion (26/02) | O | |||
MARCH | |||||
| Expo West Natural Products | 03/03 - 06/03 | Anaheim (United States) | Multi-product | P |
| Prowein | 15/03 - 17/03 | Düsseldorf (Germany) | Wine | P |
| Alimentaria | 23/03 - 26/03 | Barcelona | Multi-product / Meat/ Dairy | P |
| ALIMENTARIA 2026 SERIES (3): Trade fair pitch: how to grab attention and shine in just 90 seconds (03/03) | O | |||
APRIL | |||||
| Salón Gourmets | 13/04 - 16/04 | Madrid | Multi-product | P |
| Prowine Singapore | 21/04 - 24/04 | Singapore | Wine | P |
| Seafood Expo Global | 21/04 - 23/04 | Barcelona | Fish | P |
| Vinexpo America | 29/04 - 30/04 | Miami (United States) | Wine | P |
| Spark interest in your food product: commercial presentation techniques(22/04) | O | |||
MAY | |||||
| Saudi Food Show | 12/05 - 14/05 | Riyadh (Saudi Arabia) | Halal | P |
| SIAL Shanghai | 18/05 - 20/05 | Shanghai (China) | Multi-product / Wine | P |
| Catalan Food Masterclass | 25/05 - 27/05 | Mexico | Multi-product | P |
| PPV Prisa | May | Mexico | Multi-product | P |
| How to drive and manage the foreign trade operations of a food company (2)(26/05 i 02/06) | P | |||
JUNE | |||||
| Grand Tasting | 17/06 | Denver (United States) | Wine | P |
| Food & Wine Classic | 19/06 - 21/06 | Aspen (United States) | Wine | P |
| Summer Fancy Food Show | 28/06 - 30/06 | New York (United States) | Multi-product | P |
JULY | |||||
| Colombia: opportunities for Catalan agri-food exports (07/07) | O | |||
| Discover the new Prodeca export portal: all the resources to boost your agri-food exports(14/07) | O | |||
SEPTEMBER | |||||
| Fruit Attraction | 30/09 - 02/10 | Madrid | Fruit | P |
| How to analyse international competition with advanced artificial intelligence (29/09) | O | |||
OCTOBER | |||||
 | Benvinguts a Pagès La Festa | 03/10 - 04/10 | Catalonia | Multi-product | P |
| SIAL | 17/10 - 21/10 | Paris (France) | Multi-product / Meat | P |
| Peru: new opportunities for Catalan agri-food exports (08/10) | O | |||
| From barcode to QR code (22/10) | O | |||
NOVEMBER | |||||
 | Gastronomic Forum BCN | 02/11 - 04/11 | Barcelona | Multi-product | P |
| Prowine Shanghai | 10/11 - 12/11 | Shanghai (China) | Wine | P |
 | Mercat de l'Oli Nou | TBC | Barcelona | Olive oil | P |
| Olive Oil Business Forum | TBC | Lleida | Olive oil | P |
| Tastings and uses of Extra Virgin Olive Oil with Protected Designation of Origin (PDO) (26/11) | ||||
DECEMBER | |||||
 | Fòrum Prodeca | TBC | Barcelona | P | |
| Catalan Food Christmas USA | TBC | New York (United States) | Multi-product / Wine | P |
| Catalan Food Christmas Mexico | TBC | Mexico City | Multi-product / Wine | P |
OTHER COMMERCIAL PROMOTION ACTIVITIES | |||||
| Catalan Food Show Brasil | TBC | Brazil | Multi-product / Wine | P |
| Catalan Food Show Chicago | TBC | Chicago (United States) | Multi-product / Wine | P |
