EXPO WEST NATURAL PRODUCTS USA 2026

Prodeca - Ministry of Agriculture, Livestock, Fisheries and Food is organising the participation of Catalan companies at the EXPO WEST NATURAL PRODUCTS USA trade fair, to be held in Anaheim (California) from 3 to 6 March 2026.

TRADE FAIR DETAILS

EXPO WEST NATURAL PRODUCTS is one of the leading trade fairs in the United States, international in scope, bringing together producers, buyers, experts and industry professionals. It has become the epicentre of the latest health and wellness trends, with innovative, natural, organic and healthy products responding to the demand and consumption patterns of new US lifestyles.

2025 figures

The last edition, in 2025, drew 64,000 trade visitors, almost 70% of whom were qualified buyers (retailers, distributors and food sector operators), along with more than 3,000 exhibiting companies from around the world, 30% of them new.

Exhibitors and visitors came from more than 123 countries.

Visitors include retail and wholesale buyers looking for the latest trends. The last edition welcomed buyers such as Aldi, Jimbo's, Thrive Market, Sam's Club, Sprouts Farmers Market, Boiron, Bobo's, Cargill, Group Export Agri-Food, Honeywell, Ingredion Incorporated, Kaneka, Kerry Inc., Kodiak Cakes, Lanxess Corporation, Mitsubishi International Food Ingredients, Nestlé, Richardson Food & Ingredients, Starbucks, Tetra Pak and Arista Industries, Inc., among others.

For more information about the Natural Products Expo West trade fair, see the following link. 

SECTORS OF INTEREST

Focused on healthy food and lifestyle, the fair focuses on natural, organic and sustainable products.

• Functional or organic food products
• Alternative food products and the latest trends
• New halls dedicated to clean beauty and Wellness Beverages (functional drinks).

CONDITIONS OF PARTICIPATION 

To take part in Expo West Natural Products, the fair organisers operate a product and brand approval process, checking compliance with US requirements and regulations for the relevant sector.

Companies wishing to take part must meet the fair's standards, both for their products and for their promotional and marketing materials.

The products containing the following ingredients are banned from the event: 

• Products containing artificial sweeteners, colours and flavours; high-fructose corn syrup; partially hydrogenated oils; etc. are banned from the event. The full list of banned ingredients can be found in the ingredient standards on the fair's website. 

Companies that meet the standards and complete their registration through Prodeca's form will receive a notification with the product technical data sheet which must be completed in order to be accepted by the fair organisers.  

ORGANISATION OF PARTICIPATION

Prodeca provides Catalan companies with an exhibition space under the Catalonia brand, with the aim of supporting the commercial promotion of this sector.

Form of participation

ESPAI CATALUNYA

A shared, open-plan exhibition area with no dividing walls, including:

• 1 lockable counter with storage space
• 1 stool
• 1 display cabinet
• Graphics (company logo and branding)

The space will have an area with tables and chairs for meetings, shared with the other exhibitors.

Any company needing additional furniture or services not covered by the terms of the call must notify Prodeca sufficiently in advance, so that the possibility of including them can be assessed. Prodeca can provide a price list for hiring extra furniture and electrical items to companies that request it. In all cases, the cost of extras is borne by the exhibiting company.

For this fair, given its particular requirements, exhibiting companies may not bring furniture or electrical items without Prodeca's prior approval.

Every participating company will be included in the fair catalogue.

COST OF PARTICIPATION 

• Espai Catalunya: €2,500 + 21% VAT = €3,025

Companies interested in taking part in this fair must complete the registration form and send it to Prodeca together with payment or proof of payment of the registration fee.

Company registrations will be accepted until the space contracted for this fair is fully allocated. Prodeca's general acceptance criterion applies: order of arrival of registrations.

The Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

APPLICATION AND PAYMENT DEADLINE 

• Closing date for applications: 30 October 2025
• Registration fee: €1,000 + 21% VAT = €1,210 

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee. The remaining amount must be paid before 23 January 2026.

Once admitted, if the company withdraws it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market.

TRANSPORT OF SAMPLES 

• Transport of samples is at the exhibiting company's expense.

Where companies require it, Prodeca can advise on arranging the shipment of samples.