PROWEIN 2026

PRODECA - Department of Agriculture, Livestock, Fisheries and Food is organising the group participation of companies at PROWEIN 2026, to be held in Düsseldorf from 15 to 17 March.

FAIR DETAILS

An annual trade fair aimed at trade visitors only, marking its 32nd edition in 2026.

2025 edition figures:

• 4,200 exhibitors, 86% of them international, from 65 countries.
• 45,082 visitors, from 135 countries (88% from Europe, with a notable 12% from the Netherlands)

A moderate decrease was noted on 2024, but it remains the world's leading wine and spirits trade fair.

International markets were strongly represented: North America, Asia, Scandinavia and central Europe.

Buyer sectors:

Specialist retail in wines, sparkling wines and spirits (22%); other shops (12%); import and export (12%); wine wholesale (8%) and other wholesalers (3%); restaurants, bars, hotels and other hospitality (16%); viticulture, production and accessories (12%); other (9%).

PROWEIN WEBSITE 

STAND ORGANISATION AND TYPES

Prodeca is offering Catalan companies an exhibition space under the Catalunya brand, with the aim of supporting the sector's commercial promotion.

• INDIVIDUAL STAND 9 m², including:
   
  • Storage
  • 1 table
  • 4 chairs
  • Counter
  • 1 stool
  • Fridge
  • Product display area (shelving or display case, subject to final design)
  • Graphics (company logo and image)
     
• INDIVIDUAL STAND 12 m²., including:

In addition to the elements of the 9 m² stand, an extra counter with built-in fridge.

The basic decoration will be uniform across all stands. Within their own space, each exhibitor may use other promotional material (vinyls, pull-up banners, extra signage, etc.), provided it does not alter the overall appearance of the stand and the elements are attached rather than nailed. Exhibitors must inform Prodeca in advance and also cover the installation work.

• ESPAI CATALUNYA (shared, open-plan), including: 
   
  • 1 counter
  • 1 stool
  • 1 display case
  • Graphics (company logo and image)
  • The space will have a shared meeting area, fridges and storage.
     
• ASSOCIATION/PDO SPACE, including: 

A shared space for companies belonging to an association or designation of origin that organises the joint participation of its members.

The space will be defined by the association/PDO, agreed in advance with Prodeca. Its participants must manage their participation through the association/PDO.

Any company requiring furniture or services not included in the terms of the call must inform Prodeca well in advance so that appropriate arrangements can be made for both space and electrical supply. Prodeca can provide a price list for additional furniture rental to companies that request it. In all cases, the cost of extras is always borne by the exhibiting company. Prodeca will cover the cost of connection and electricity consumption.

If a company brings furniture or electrical items that have not been notified to Prodeca in advance, and these cause problems for the stand construction and/or other participating companies, they will have to be removed.

PARTICIPATION COST

• INDIVIDUAL SPACE COST 9 m²: €4,100 + 21% VAT
• INDIVIDUAL SPACE COST 12 m²: €5,400 + 21% VAT
• SHARED SPACE COST: €2,000 + 21% VAT
• ASSOCIATION SHARED SPACE COST: €2,000 + 21% VAT

Companies wishing to apply for a corner stand may do so by ticking the box on the registration form and paying an additional cost of €300 + 21% VAT. Allocation will be made in the draw that determines the location of all companies.

PARTICIPATION CONDITIONS

All participating companies will be included in the fair catalogue.

Catalan companies producing wines, sparkling wines, spirits and other wine products or alcoholic beverages are eligible to take part in this fair.Wine products covered by a non-Catalan designation of origin will not be accepted.

A draw will be held to allocate the location of exhibiting companies.

The 9 m² and 12 m² spaces may be shared by a maximum of 2 companies. In this case, both must complete the registration form and state this in the observations section. The participation of a second company will entail an extra registration at the price set by the fair organisers, added to the cost of the individual stand.

A minimum number of registered companies is required for the activity to go ahead. If this number is not reached by the established deadline, the amounts paid would be refunded.

Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

APPLICATION DEADLINE AND PAYMENTS

• Application deadline: 30 September 2025
• Registration fee: €800 + 21% VAT = €968

A company will be considered admitted once it has submitted the registration form within the stated deadline and paid the registration fee.The remaining balance must be paid before 24 January 2026.

Once admitted, if a company withdraws from participation it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

In each category, should demand for space exceed availability, applications will be processed in order of arrival up to the maximum number of spaces available.

TRANSPORT OF SAMPLES

• Transport of samples to Prowein 2026 is not included and is borne by the exhibiting company. Should companies require it, Prodeca can advise on arranging the shipment of samples.
• Shipments must arrive at the pavilion on the build-up day, Saturday 14 March, between 1 pm and 7 pm.
• Each exhibiting company must arrange, coordinate, receive and remove the transport pallets for its samples in accordance with the fair organisers' instructions and, in any case, before 6 pm on the day before the opening.