SIAL SHANGHAI 2026 - FINE FOOD
CONTACT PERSONS
For any questions or clarifications, please contact:
Rosa Li
Tel. +34 610 540 034
rosali@gencat.cat
Maria Camino
Tel. +34 671 739 040
maria.camino@gencat.cat
Prodeca - Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia is organising the group participation of Catalan FINE FOOD companies at the Sial 2026 trade fair. This fair will take place from 18 to 20 May 2026 in Shanghai (China).
TRADE FAIR DETAILS
SIAL China, held annually, celebrates its 26th edition this year at the Shanghai New International Expo Centre (SNIEC). Over 25 years of growth in the Chinese market, SIAL has served:
- 55,000+ exhibitors
- 1,500,000+ food and beverage professionals
- 125+ countries and regions worldwide.
SIAL Shanghai has become Asia's largest food and beverage trade fair.
Figures from the 2025 edition:
- Exhibition area: around 200,000 m2
- Exhibitors: 5,000+
- Visitors: around 174,000 to 180,000 visitors, representing more than 107-110 countries and regions
ORGANISATION OF THE STAND
Companies interested in taking part in SIAL SHANGHAI may opt for the following form of participation:
- INDIVIDUAL STAND of 9 m2 in Espai Catalunya.
Participation may be through the company itself or through its importer in China.
Individual Espai Catalunya space including:
- 1 counter
- 1 stool
- 1 table and 4 chairs
- Graphics (company logo and branding)
- The space will have a meeting area and individual storage.
- SHARED STAND in Espai Catalunya.
Participation may be through the company itself or through its importer in China.
Shared, open-plan Espai Catalunya including:
- 1 counter
- 1 stool
- Graphics (company logo and branding)
- The space will have a shared meeting area and storage.
If a company brings furniture or electrical items that have not been notified to Prodeca in advance and these cause problems for the stand build or for the other participating companies, they will have to be removed.
If a company needs a display fridge or other furniture not included, it must arrange and pay for it directly with the chosen contractor or supplier. In all cases, it must notify Prodeca sufficiently in advance so that both the electrical supply and the layout of furniture and other items can be planned for.
COST OF PARTICIPATION
- Individual Espai Catalunya space: €2,900 + 21% VAT = €3,509
- Shared space: €1,500 + 21% VAT = €1,815
Staffing the stand is not compulsory. Companies may choose to staff the space themselves or delegate this to their importer in the area.
Company registrations will be accepted until the space contracted for this fair is fully allocated. Prodeca's general acceptance criterion applies: order of arrival of registrations.
APPLICATION AND PAYMENT DEADLINE
- Closing date for applications: 19 December 2025
- Registration fee: €1,500 + 21% VAT = €1,815
- Payment reference: SIAL SHANGHAI FINE FOOD
A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee.
If the company withdraws, it will forfeit 100% of the amount paid. Prodeca reserves the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.
The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market.
TRANSPORT OF SAMPLES
- Transport of samples is at the expense of the exhibiting company or the importer.
Where companies require a sample transport service, Prodeca can advise on choosing the operator best suited to each exhibitor's needs.