All set for the Prodeca Forum 2025: programme confirmed and registration open

On 3 June the Teatre Nacional de Catalunya will once again host the Fòrum Prodeca, the flagship annual meeting for the Catalan agri-food sector. With the programme now finalised and registration open, this 4th edition is held under the theme "Growing in a changing world" and invites companies to reflect on how to turn global change into opportunities for growth and internationalisation.

Organised by Prodeca, the event aims to give companies in the sector business and commercial insights to sell better, consolidate markets and adapt to a fast-changing environment. It will bring together food & beverage professionals, export managers, company directors and institutional representatives.

The programme, now available on Prodeca's website, combines lectures, data analysis, strategic debate and inspiring experiences. The Forum will also open the Catalan Food Business Forum, another key event for the sector's internationalisation, held on 4 and 5 June.

A strategic look at the sector's future

Through expert talks and valuable business cases, the Prodeca Forum will put key issues for the sector on the table: how consumption habits are evolving in international markets, the impact of how Catalan products are perceived abroad and the use of artificial intelligence in commercial strategies. The day will also offer networking spaces to encourage the exchange of ideas and experiences between professionals.

Prodeca's managing director, Dèlia Perpiñà, will give the opening talk, focused on the global outlook of Catalan agri-food. The session continues with an analysis of consumption trends by Enric Tardio, director for LATAM and Europe at Innova Market, who will present the keys to the new international scenarios.

The day will also see the presentation of a new mapping of international perception produced by Prodeca, presented by its head of Knowledge and Strategy, Marc Oliveras. This tool gives a valuable insight into how Catalan agri-food brands are perceived by global importers and will lead into a round table with the heads of the Prodeca Antennas, the international experts the agency has in strategic markets such as the United States, LATAM and China, on the global buyer's perspective and strategies to improve the commercial reach of Catalan products and companies abroad. 

After a networking standing break, the programme resumes with a talk by Laura Gil, senior director at Kantar Worldpanel, on leadership and adaptation in changing environments. Xavier Lamote de Grignon, a consultant specialising in applied AI, will then speak on using smart prompts to open markets and gain efficiency in international marketing.

The day will close with an inspiring talk by oenologist and winegrower Sara Pérez of Mas Martinet, who will share her view on how to grow while keeping identity and authenticity in a constantly changing environment.

The closing remarks will be given by Cristina Massot, Secretary General for Agriculture, Livestock, Fisheries and Food of the Government of Catalonia. The Forum will end with a networking lunch, a space for making professional connections and sharing ideas.

Catalan Food Business Forum: three sector meetings with international buyers

The Prodeca Forum will launch the Catalan Food Business Forum 2025, also held at the Teatre Nacional de Catalunya on 4 and 5 June. This strategic event will bring more than 150 international buyers from 23 countries together with Catalan companies in B2B meetings. It groups three specialist forums: Meat Business Forum (meat products), Fine Food Business Forum (gourmet and multiproduct) and Wine Business Forum (wines and spirits).

With more than 3,500 meetings arranged in the previous edition, the Catalan Food Business Forum is a well-established business platform connecting Catalan agri-food companies with importers and distributors from strategic markets outside the European Union, such as the United States, Japan, Canada, South Korea and Mexico, among many others.

With these two initiatives Prodeca strengthens its commitment to the internationalisation and competitiveness of the Catalan agri-food sector, offering knowledge, visibility and strategic connections for growth in the global environment.