The 3rd Catalan Food Forum shows the value of internationalisation

On 6 June Barcelona hosted the 3rd Catalan Food Forum, the major trade and knowledge event for the Catalan agri-food sector organised by Prodeca. 250 companies and social and economic players took part in the most important trade meeting point held in Catalonia for discussing promotion and marketing.

This year the Catalan Food Forum took as its theme the value of internationalisation and, through the perspectives of more than 20 international experts, offered the business keys to growing by turning volume into value in markets as important as Latin America, the United Kingdom, Asia, Africa and the United States.

Each block was moderated by representatives of various bodies that work with Prodeca on the internationalisation of Catalan companies, such as ACCIÓ, the Catalan government's delegations abroad and PRODECA's own offices, a network of professionals in strategic countries with experience of the sector both in Catalonia and in the destination country. 

The talks were given by experts on the markets concerned, as well as importers and distributors working with Catalan companies seeking a foothold, and Catalan producers already present in some countries. Through round tables and presentations, attendees were able to assess the challenges, opportunities and possibilities these markets offer.

The event was also designed as an opportunity to encourage contact among attendees. The Àpats Catalunya networking lunch allowed companies, sector players and speakers to build relationships in a more relaxed setting. 

The 3rd Catalan Food Forum served as the opening day of the Catalan Food Business Forum, two days of B2B business meetings between 80 Catalan producers and 120 international importers.