GRAND TASTING SHANGHAI - WINE SECTOR

Prodeca - the Government of Catalonia's Department of Agriculture, Livestock, Fisheries and Food - is organising a group participation of Catalan companies at the Grand Tasting Shanghai event for the wine sector on 10 November 2025.

DESCRIPTION OF THE EVENT

The Grand Tasting in Shanghai is a top-tier industry event designed to showcase Catalan wineries that already have a presence (and product) in the Chinese market. It is held as part of the Prowine Shanghai 2025 fair under the European project Taste the Difference (TTD.EU) in which Prodeca and, for Italy, UIV take part.

This high-impact tasting will bring together buyers, sommeliers, importers, distributors, journalists and sector influencers, offering a dynamic platform to present wines in a structured yet interactive setting.

The event will be organised as follows:

• 14:00 -18:00: Walkaround Tasting
• 13:30 - 14:30: Masterclass: Italian wines with a designation of origin
• 15:00 - 16:00: Masterclass: Catalan wines with a designation of origin

Main benefits for the wineries taking part in this event:

• Exposure to key trade and media professionals: engaging with the decision-makers who influence buying, distribution and press coverage.
• An opportunity to educate and inspire: the masterclasses provide a dedicated platform to highlight each wine's distinctiveness, improving awareness and appreciation within the trade.
• Greater commercial openness in China: the chance to gain market share in an Asian country increasingly receptive to wine quality and diversity.

ORGANISATION OF THE SPACE

This activity forms part of the European project to promote Catalan wines and cavas with a designation of origin; 'Taste the Difference' (TTD.EU), managed by PRODECA together with Unione Italiana Vini (UIV), which seeks to give visibility and value to Catalan wines through specific promotion and positioning initiatives in strategic markets.

The event, which includes the walkaround tasting, masterclasses and press event, will be organised as follows:

Walkaround Tasting

The main event will follow a walkaround format, in which each winery will have a dedicated space to show its wines and interact directly with attendees. This set-up lets trade professionals explore a wide range of wines at their own pace, encouraging natural conversations and potential business opportunities.

• Number of attendees: 100-150
• Samples to supply: A maximum of 6 references and 3 bottles per reference.

Masterclass

Two expert-led masterclasses, each led by a respected sommelier from the sector.

These sessions will offer an in-depth exploration of key wine regions, production techniques and standout selections, adding a structured educational element to the experience.

One masterclass will focus on Catalan designation-of-origin wineries, while the other will highlight Italian ones, giving attendees valuable insight into each country's unique winemaking traditions and outstanding wines.

• Number of attendees: 50 per masterclass
• Samples to supply: 1 reference and 5 bottles of the chosen reference.

Press event - press conference

A total of 10 journalists will be invited to the event, where they can discover the wines on show first-hand and tell their audiences about them.

• Samples to supply: 1 reference and 2 bottles of the chosen reference.

The basic stand decoration will be the same for all companies, under the TTD.EU project branding.

If a company brings furniture or electrical items that have not been notified to Prodeca in advance, and these cause problems for the stand build and/or for the other participating companies, they will be removed.

CONDITIONS AND COST OF PARTICIPATION

• Prodeca covers the costs of this event, so there is no participation cost for the wineries.

Companies interested in taking part must meet the following requirements and conditions:

• Having an importer and product in China
• The importer must staff the display space during GRAND TASTING's opening hours and will be responsible for setting up the display space, transporting the product samples to the venue and arranging them for display.
• Once a winery is selected to take part, it only needs to supply the product for the tasting, through its importer, to the market.

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of representing the different types of wine and sparkling wine from the various designations of origin.

REGISTRATION DEADLINE

• Closing date for applications: 30 September

A company will be considered admitted when Prodeca confirms it, after completing the registration form.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the market.