Catalan wines win over the Chinese market

On Friday 21 March Prodeca held the Catalan Wines Masterclass in Chengdu (China), an activity held as part of the China Food and Drinks Fair (CFDF), the most important event in the Asian country's alcoholic drinks industry. The initiative aims to introduce and champion Catalan wines before a strategic trade audience.

An exclusive platform for Catalan wines

With the support of the European TTD.EU project, the tastings gave participants a unique opportunity to discover the richness and distinctiveness of Catalan wines. The event brought together 50 wine sector professionals, including importers, distributors, restaurateurs, HORECA representatives and sommeliers.

The session was led by renowned sommelier Sam Cheng, who holds the WSET Level 4 Diploma and is a certified WSET educator. Cheng guided attendees through an exclusive tasting, highlighting the quality, diversity and particular features of Catalan wines in a key market such as China.

Eight Catalan wineries take part

In this edition 8 Catalan wineries were the stars of the Catalan Wines Masterclass, presenting a representative selection of the best of Catalonia's wine country:

• Celler Oliveda
• Ètim - Cooperativa Falset-Marçà SCC
• Vinícola del Priorat
• Celler Ramon Casals
• Vallformosa
• Edetària
• Cellers Maset
• Sumarroca

A further step in the internationalisation of Catalan wine

The presence of Catalan wines at an event of this scale strengthens their position in the Asian market, one of the most dynamic and fastest-growing in the wine sector. The action is in line with Prodeca's strategy of promoting and internationalising Catalan food and drink, giving companies the chance to widen their network of contacts and consolidate business relationships globally.