TTD.EU project's 2025 schedule confirmed for the Chinese and US markets

Prodeca announces the official schedule of promotional activities for the European project European Quality Wines: Taste The Difference (TTD.EU) in the Chinese and United States markets during 2025. These initiatives aim to boost the presence and recognition of Catalan Designation of Origin wines and cavas in these key markets through a full programme of events, masterclasses and commercial activities.

Schedule for the United States

Some of the events in the first half of 2025 are:

• February: Inbound mission and masterclass at Barcelona Wine Week (BWW).
• April (to be confirmed): Participation in the Catalan Food Show in Miami with masterclasses specifically for the HORECA sector and an open tasting.
• May: A prominent presence at the USATT fair (20/05) with masterclasses and events in New York, such as the Grand Tasting Event (22/05), which will include tastings of Catalan and Italian wines, masterclasses and other networking activities.

Schedule for China

The China strategy begins in March and runs to November with strategic events:

• March: Masterclass for trade operators in Chengdu during the China Food and Drinks Fair (CFDF).
• May: Participation in SIAL Shanghai with 3 masterclasses for the HORECA sector.
• June: Inbound mission in Barcelona and activities during the Wine Business Forum.
• July and September: Masterclasses in Beijing and Shanghai with expert collaborators, including the WSET Academy.
• November: A presence at ProWine Shanghai 2025 with 2 masterclasses specifically on Catalan DO wines.

With this schedule the TTD.EU project reaffirms its commitment to internationalising Catalan wines and cavas, championing their quality, distinctiveness and tradition in markets as competitive as North America and Asia.

See the project schedules