The TTD.EU project lands in the United States

The European project Taste the difference: Quality wines from the heart of Europe (TTD.EU) coordinated with Unione Italiana Vini and led from Catalonia by Prodeca with the aim of promoting cava and Catalan DO wines in the Chinese and US markets, began its promotional activities in the United States in November, taking part in specialist fairs and organising masterclasses and tastings for trade audiences. 

Participation in TEXSOM 2021

From 12 to 14 November, cava and Catalan DO wines travelled to Texas (USA) to take part with three exhibition tables, one per day, in one of the most important trade events in the US market. At this prestigious conference the TTD.EU project's US representatives were able to explain the project and present and promote its wines and cavas, with a total of 46 references. 

TEXSOM allowed interaction with some 400 people, including media, sommeliers, retailers, wholesalers, wine educators and other sector professionals, who visited the stands over the three days of the fair.

Participation in GuildSomm, educational wine and cava seminars

In November, cava and Catalan DO wines took part in GuildSomm, the educational seminars run by the most important sommelier school in the USA. A professional presented the project's 10 designations and their wines in great detail across several sessions held via Zoom in some of the country's leading wine-consuming states. On this occasion the sessions were held in Boston, Denver, New York and Chicago.

Grand Tasting in New York

On 9 December, 22 Catalan wineries from the designations represented by the project were able to present three of their wines and cavas to those attending the New York Grand Tasting. More than 150 sector professionals (importers, distributors, retail, HORECA, press) attended the event, which was also attended by the Catalan Government Delegation to the United States.