Catalan Food activities send sales of Catalan products soaring

The point-of-sale promotions at Brindisa (United Kingdom), MitteMeer (Germany) and La Naval (Mexico), organised by Prodeca with the respective Catalan Government Delegations, were a commercial success for the Catalan companies that took part: during the weeks when Catalan products were specially promoted in these stores, sales rose between 30% and 70%. 

Catalan food shines on Brindisa's shelves (United Kingdom)

The first such initiative was Catalan Food Brindisa, with some twenty Catalan companies in a double promotion in the London shops and on the website. Compared with the same period last year, sales of the Catalan products in Brindisa's catalogue rose 70% in the physical stores and by more than 200% online.

Very positive results, especially considering that Brindisa is the leading distributor of Catalan gourmet products in the United Kingdom. 

MitteMeer supermarkets (Germany) promote Catalan food

For one week some twenty Catalan companies displayed more than 60 Catalan products in MitteMeer's stores and the initiative delivered a 30% increase in sales on the previous year. The promotion also helped introduce new products to the German market.

It ended with a big public celebration featuring a calçotada and a performance by the Castellers de Berlin. 

Catalan food takes centre stage at La Naval's stores (Mexico)

The last point-of-sale promotion in March was Catalan Food La Naval, a display of more than 250 Catalan products driven by Prodeca and the Catalan Government Delegation to Mexico, which brought a 73% increase in sales compared with the same period the previous year. In addition, 6 companies have gained permanent shelf space at La Naval. 

The initiative also included special menus at the La Quilla restaurant the supermarket chain runs for its customers, which increased their sales by more than 500%. 

Emocionado de compartirles la inauguración del Festival de Catalunya en La Naval!.

Durante todo marzo, los invito a conocer más de 250 productos catalanes en 8 sucursales de @vinoslanaval en toda la #CDMX.

También podrán deleitarse con un auténtico menú catalán en 3… pic.twitter.com/D1Gj16haxh

— Lleïr Daban i Hurtós 🎗️ (@LleirDaban) March 7, 2024

The Catalan Food project: taking Catalan food to market

In the last quarter of 2023, Prodeca launched  the Catalan Food project, some ten commercial activities in markets that are strategic for Catalan companies, such as Germany, the United Kingdom, Japan, Nigeria, Zambia, Ghana, Kuwait, Saudi Arabia, the United States, Mexico, Peru and Brazil. In recent months the point-of-sale promotions mentioned above have been held in Germany, the United Kingdom and Mexico, in addition to those in Kuwait i Saudi Arabia, importers' fairs such as Catalan Food Show Miami, the food fairs in Tokyo and the cooking workshops in New York or Detroit, among other activities.