Catalan gourmet produce reaches Kuwait's supermarkets

From Thursday, around ten Catalan companies are taking part in the point-of-sale promotion at the Dean & Deluca supermarket the US chain runs in Kuwait. It is an initiative within the #CatalanFood campaign to position Catalan produce in 17 strategic markets, including Kuwait.

For a week, around 200 Catalan product lines will be on display at the Dean & Deluca supermarket in a dedicated, signposted space showing the potential of Catalonia's food industry under the #CatalanFood brand. They are fine food products such as plant-based drinks, honeys, chocolates, olive oil, vinegars, turrón and anchovies. 

For the Catalan companies taking part in Catalan Food Dean & Deluca this is their first time entering the Kuwaiti market , and they do so through an In & Out format, a type of point-of-sale promotion that allows products that sell well to stay on the supermarket's shelves.

The initiative is the result of trade contacts made at the Catalan Food Business Forum, a major business event where Prodeca brought together 120 buyers from 30 non-EU markets with 80 Catalan companies, generating more than 3,500 B2B meetings.

The Catalan companies taking part:

• Alemany 1879
• Anxoves de l’Escala
• Art Muria 
• Brindisa
• Bubo
• Chocolates Simon Coll
• Costa Concentrados
• Dulcilight
• Grup Pons
• Priordei

Dean & Deluca, a gourmet benchmark in Kuwait

Dean & DeLuca is a US chain of luxury grocery stores, a pioneer in the gourmet segment. In Kuwait the store is in one of the city's main shopping centres. Dean & DeLuca Kuwait belongs to the Alshaya conglomerate, which owns other franchises such as Texas Roadhouse and Shake Shack in the Middle East.