Prodeca presents its 2023 Training Programme

One of Prodeca's aims is to help Catalan agri-food companies improve their skills, particularly in marketing their products both internationally and locally. In this spirit, Prodeca's Knowledge and Strategy Area is making available to all food companies its 2023 Training Programme, a set of technical sessions and seminars designed as a space for meeting, debate and the exchange of business experience.

The 2023 training offer comprises 13 online sessions (webinars) and two in-person workshops, built around several themes addressed by speakers who are experts in each field:

• Markets
• Internationalisation
• Sales
• Sustainability
• Communication
• Consumption trends
• Legal matters and logistics

This year the Training Programme also emphasises knowledge tools on how to export in the strategic markets where Prodeca has its network of Catalan Government Delegations and offices.

The Prodeca 2023 Training Plan gets under way on Wednesday 25 January with the session "The new excise duty on non-reusable plastic packaging and its impact on foreign trade". From then on, Prodeca has scheduled several seminars each month. 

In addition, this year there are two in-person workshops on how to set up and run foreign trade operations and on  sales presentation techniques.

Access to the programme of courses and seminars is free and is by advance registration. The sessions are also available on the YouTube channel and on Prodeca's website with the relevant session materials.

The programme is complemented by audiovisual material: short training videos (videos of under 10 minutes in which experts on various topics set out key content for agri-food companies) and success story videos (examples of Catalan agri-food companies intended to inspire and motivate).