Agri-food trade promotion officers and support offices: finding business opportunities in priority markets

As part of the presentation of the annual agri-food export figures, Prodeca's managing director, Ramon Sentmartí, announced the organisation's main international promotion projects and areas of work for 2022.

In line with its aim of guiding agri-food companies in their international expansion, this year Prodeca is consolidating its support for companies directly in destination markets, with professionals experienced in the sector, both in Catalonia and in the destination country.

Prodeca has a network of delegations and support offices in strategic markets to strengthen the advice given to companies seeking to establish or consolidate their role in those countries.

Specifically, Following the agreement between the Department of Climate Action, Food and Rural Agenda and the Department of Foreign Action and Open Government, agri-food officers have joined the Catalan government's delegations in Mexico, Germany, the United States and the United Kingdom. These are four of the main importing markets for Catalan food and drink.

The presence of trade officers in government delegations in priority markets is complemented by support offices in six strategic markets: Latin America, Africa, the China, Japan, Taiwan-Singapore, South Korea and the Commonwealth of Independent States (CIS). Coordinated with the ACCIÓ offices, these proven professionals support participation in international agri-food fairs, organise promotions, showrooms and product presentations under the 'Catalonia, where food is culture' brand, identify opportunities for the Catalan agri-food sector and arrange business meetings with importers and distributors in the destination country.