VIDEO-PILLS
Tips for generating prompts on AI platforms
Laia Morales, expert in Artificial Intelligence (AI), gives us tips to generate good prompts on the different AI platforms.
How can I use AI to prepare a business meeting?
Laia Morales, expert in Artificial Intelligence (AI), explains how we can use AI to prepare for business meetings more effectively. Using tools like Perplexity, Chat GPT and Gamma.
AI tools to facilitate productivity
Laia Morales, expert in Artificial Intelligence (AI), shows us three AI tools that will help us improve our day-to-day productivity: Sharly, Canva and Copilot.
AI tools to improve working documents
Laia Morales, expert in Artificial Intelligence, proposes a series of AI tools that will help us improve our work documents: ChatGPT, LanguageTool and QuillBot.
Brand content strategies for an agri-food project.
Rut Sagrera, Digital Project Manager expert in digital marketing, explains what a content plan is for a food brand and the stages that need to be developed for it to have results, especially in social media and online sales, emphasizing how to determine objectives and the realization of measurable kpi's.
Web analytics and social networks
Rut Sagrera, Digital Project Manager expert in digital marketing, explains what metrics are in the field of social media, how a metrics report is drawn up and the importance of obtaining data from the campaigns or actions that are being carried out in order to correct or enhance the strategy.
Online marketing and communication plan for the launch of a food product
Rut Sagrera, Digital Project Manager expert in digital marketing develops the idea of the importance of storytelling for brands when it comes to generating sympathy and preference for their products as well as the different promotion options offered by Social Media.
How to design a loyalty plan
Rut Sagrera, Digital Project Manager expert in digital marketing, explains what tools and platforms exist to sell a food product in the online channel, what recruitment and promotion actions can be developed and how to improve the shopping experience through the digital channel. Rut Sagrera, Digital Project Manager expert in digital marketing, explains what tools and platforms exist to sell a food product in the online channel, what recruitment and promotion actions can be developed and how to improve the purchase experience through of the digital channel.
The importance of registering a brand
Laia Serramià, lawyer at Delvy Law, explains the requirements for registering a trademark, the processes to do so and the specifics of the assignment or license of a trademark. It also mentions the benefits of registering it and the procedures that must be taken into account depending on the type of trademark that is intended to be registered.
Online promotion of products and services
Cecília Cáceres, lawyer at the prestigious Delvy Law law firm, explains the legal particularities of a platform, app or website, as well as everything we have to take into account when selling our products through an online store or a marketplace. It also mentions the terms, conditions and different legal texts that must be taken into account and how personal data should be processed.
How to promote and carry out foreign trade operations
Irene Guardiola, lawyer at Guardiola Lawyers, explains all the critical points that must be taken into account when starting to export food products. This is a very appropriate video pill for those companies that are considering starting to internationalize their products and also for those that are in an initial process.
How to manage our brand's relationship with the media, prescribers and influencers
The communication expert, Carles Mera, explores the different techniques to establish a fruitful relationship with the media so that they speak for our products or brand, how to go from visibility to notoriety, the importance of making a hybrid media strategy taking into account online and offline media as well as the construction of an attractive story.
How to plan the digital marketing strategy
Carles Mera, communication expert, explains how to develop the digital commercial strategy in the B2B channel. It affects online trading strategies, segmentation, digital marketing, how to build customer loyalty, the importance of social networks or the need to combine online and offline strategies.
How to design a loyalty plan.
Carles Mera, communication expert, explains the different steps to follow to develop a loyalty plan with positive results, taking into account the segmentation of customers, the different channels to communicate with them, the way to transmit the company's values, the operation of the CRM or specific loyalty actions that can be carried out.
What is a brand, how is it built and what are its benefits.
Beyond the characteristics of a food product, the weight of the brand, its story, personality and essence are fundamental in the purchase decision. Àlex Torrens, founder of the branding company Verdelimón, explains what the objective benefits of building a differentiated brand are, what the process is to do it, its life stages and the elements we can use to make it visible in a consistent way.
Storytelling: what it is and how it applies to food brands
The so-called storytelling is a very powerful and indispensable tool for marketing specialists and other business profiles. Mònica Carbonell, founder of Sodabites consultancy and expert in storytelling, tells us how to create stories around a brand, how to empathize with consumers in order to gain their loyalty and ultimately, how to get the target audience to become Brand lovers.
How to promote the sale of your products through Linkedin (I).
LinkedIn is the social network aimed at professionals which, among many other benefits, allows us to contact our target audience. But how can we convert these leads into customers? David Galve, General Manager of Optimum Ventas, explains how to expand the network of contacts, what we must take into account when we publish content to generate impact on our target and how the sales process develops through LinkedIn.
How to promote the sale of your products through Linkedin (II).
David Galve, CEO of Optimum Ventas, explains, in this second part of the video pill about LinkedIn, how to create a personal or company profile that conveys the image we want to project and that impacts our audience. It also explains what strategy we should follow to contact potential customers and maintain the relationship in order to generate business.
Digital sales for face-to-face sellers
The outbreak of the Covid pandemic has transformed commercial relations. The use of digital technologies has served to overcome mobility limitations and this fact has posed a challenge for sellers who, traditionally, have done their work face-to-face. David Galve, CEO of Optimum Ventas, explains how to overcome the initial barriers that this change entails and what commercial strategies can be developed with the different digital tools.
How to successfully use Google My Business
The presence that a brand or company has on the web, whether through the reviews it obtains or the useful information it offers to its audience, directly influences the purchasing decisions of consumers. Google My Business is one of the most used tools to manage this type of information, among others, and Enric Guillén, expert in SEO positioning, explains how to get the most out of it.
Blockchain technology applied to the food sector
What is blockchain? How is it effectively applied in the food sector? What real benefits does it bring in terms of food safety, traceability and brand image? Marta Vallès, co-founder and Business Development Director of VOTTUN, a leading company in the development of blockchain technology, explains it to us.
How to build an e-commerce platform: tools, phases and keys to success
The online channel is becoming an alternative for small and medium-sized companies that have had to adapt to the exceptional nature of COVID-19. At the same time, online shopping has increased dramatically during the weeks of mandatory confinement, and it is predicted that this trend is here to stay. David Soler, recognized expert in Marketing and Digital Communication, explains to us the different points to take into account when creating an online store, points that go beyond technical factors and that must include strategic decisions.
Strategic management of customs.
Talking about customs is, for many exporting companies, talking about bureaucratic complications and other difficulties in their internationalization process. Luis G. Sala, expert in internationalization and registered customs agent, gives us the key to what we must take into account when strategically managing the customs process of our exports. .
Digital marketing strategies to get the consumer to find my online store in search engines.
The COVID-19 has boosted the production of online stores by small and medium-sized manufacturers, as well as companies that, until now, have not contemplated the digital channel for their sales. But one of the biggest challenges, without a doubt, is how to get the consumer to find each of these online stores. And to meet the challenge, digital marketing strategies are necessary, both SEO and SEM, display or social media management. Digital marketing expert David Soler tells us what we need to consider in order to achieve the first positions in the search results on Google by our potential consumers.
Impact of COVID-19 on international agri-food trade.
The exceptional situation and radical transformation that is assuming the COVID-19 leads us, without a doubt, to deep economic and social consequences. Beyond these, Remigi Palmés, an expert in international trade, explains to us what consequences the pandemic is causing in sales operations abroad, either in the legal, operational or strategic field, answering questions about what we must take into account in the new international landscape, what difficulties are present in the movement of goods or what the constant legal changes adopted by different countries mean.
End of economic cycle. Business model change.
The worldwide pandemic produced by the COVID-19 makes it clear that we are on the threshold of a change in the economic cycle that has been presented to us in a very accelerated way. Expert voices talk about social changes, political changes and of course, economic changes. Remigi Palmés, expert in international trade, reflects in this video-pill on the current situation and the one expected from the perspective of international trade.
The technological impact on the international buying and selling strategy.
The COVID-19 has been revealed as an accelerator of the trend of using new technologies, also in international trade. Now, more than ever, we hear about digital transformation, but for some time now, innovations such as 3D printers or the blockchain have come a long way that many companies are beginning to discover. Remigi Palmés, expert in international trade, tells us how these new technologies influence the movement of goods worldwide and what their potential is.
Internal communication in the return to the "new normal" of companies.
The state of alarm has abruptly transformed the working dynamics of many companies. Teleworking has been implemented in a large part of the organizations whose activity has allowed it. But little by little the different sectors and professionals are joining their workplaces. The time has come to open offices, shops... How should we manage it in terms of internal communication? What should managers and communication managers take into account? Cristina Salvador, Founder of Both. People&Comms and recognized expert in internal communication, explains it to us in this video-pill.
Communication in the face of cultural changes in companies.
Changes in strategic positioning, in the way we communicate, new business structures, reinvention of leadership... The COVID-19 has driven the transformation of some companies, impacting their teams and their perception of it. Cristina Salvador, Founder of Both. People&Comms and recognized expert in internal communication, explains what we must take into account when strategically leading the cultural change of companies and how to make it possible.
How to differentiate ourselves for a more effective commercial strategy.
Faced with major changes, such as those caused by COVID-19, companies must know how to reorient themselves and, very often, reposition themselves as a brand. Sara Garcia, consultant in commercial strategy, explains what an organization must take into account in order to differentiate itself from its competition and what questions it must ask to find a value proposition that is appreciated by its audiences.
Foreign markets. A real opportunity for small and medium-sized food companies.
Agri-food exports are one of Catalonia's economic engines. The number of exporting companies grows year after year and most of them are medium or small in size. Therefore, it is a fact that looking abroad opens up new marketing opportunities. Sara Garcia, expert in international trade, assesses what are the positive points of developing an internationalization strategy as well as the main difficulties to take into account in order not to fail.
Introduction to the General Marketing Plan for Small and Medium Businesses.
Every company needs a strategic marketing plan to help it achieve commercial success. Setting objectives, audiences, defining a pricing policy, distribution and communication, defining resources and budget are key points to take into account. Sara Garcia, consultant in commercial strategy and internationalization, explains it to us in this video-pill aimed especially at small and medium-sized companies.
Introduction to the Internationalization Plan for small and medium-sized companies.
Companies wishing to export their products must have an internationalization plan, just as they do a marketing, communication or commercial plan. Sara Garcia, an expert in the field, explains how to do it, the content that cannot be missing and the strategic decisions to be made.
Introduction to the Commercial Plan for small and medium-sized companies.
How is a commercial budget drawn up in detail? What actions do we need to take to achieve our sales goals? Sara Garcia, expert in internationalization and trade, explains how to make a commercial plan as specific as possible and how it is broken down to be able to follow it up thoroughly.
Hiring of transport. What aspects should we take into account?
A good logistics strategy, focused on adequate transport, can be a competitive advantage and a competitive lever. Luis G. Sala, expert in logistics processes and internationalization, explains what considerations a company in the food sector must take into account when choosing its transport channels.
Design of the logistics process. What do we need to make it more efficient?
How much stock do we need? Is it necessary for us to have a warehouse? What resources should we mobilize? These are frequent questions asked by companies with an exporting spirit when designing their logistics process. Luis G. Sala, expert in the field, answers these and other questions in a video-pill of interest to all those responsible for the internationalization and logistics of an agri-food company.