Success strategies
The Catalan agri-food sector is made up of a lot of companies that work to differentiate themselves and position themselves in the local and national market with quality products and innovative strategies. From Prodeca, we present some success stories with the aim of serving as inspiration and motivation for our agro-industry.
COSTA BRAVA MEDITERRANEAN FOODS: Global reference meat group
Costa Brava Mediterranean Foods is a brand of Grup Cañigueral, a very dynamic family business holding with half a century of experience in the development of quality foods. It is a company clearly oriented towards innovation and specialized in slaughter and speciation. The brand is a benchmark in the meat sector worldwide and markets 70% of its production in more than 50 countries.
SCATA: How creativity generates value
Known since the Greeks and much appreciated by the Romans, garum sauce is one of the most exquisite secrets of Mediterranean gastronomy. scale does, by the hand of chef Pere Planagumà, the reinterpretation of this legendary sauce. Creativity, imagination and, above all, flavor at the service of a very differentiated product, designed to conquer the segment gourmet and the international market.
SET & ROS: How to open new channels to reach the premium segment of oils
The company from Tarragona, with farms in the Baix Penedès and the Alt Camp, is characterized by the production of ecologically produced extra virgin olive oil. Albert Ferrer, CEO of Seven&Rose, reveals the strategy of opening new sales channels to reach the premium segment, a strategy that involves the reinforcement of the Luxury Hotels channel and a special care of the packaging and brand communication.
CHOCOLATES SOLÉ: 100% organic production for export worldwide
Solé Chocolates is a family-run company whose activity has been focused since its inception on the entire production process of the best chocolate. Since 1999, this firm has been a pioneer in the production of organic chocolate. Currently, Chocolates Solé is fully consolidated and has a strong presence in international markets in more than 20 countries. Alessandro Baldassari, general manager of the company, explains it to us.
GRUP ROS - FRESKIBO: Marineras. How to create a new product category to enter the linear
FRESKIBO is a brand of Grup Ros, a Catalan company that has been marketing and distributing fresh fish throughout the national territory since 1930. MARINERAS DE FRESKIBO is the brand of the group aimed at the end consumer, who can enjoy tasty combinations of fish in the form of a hamburger. Salvador Ros, CEO of Freskibo, tells us how to create a new product category to enter the shelf, as well as the change that developing a B2C brand has brought to the company.
MONTEROSA: A unique tomato to reach the most demanding consumer
After years of research, the Catalan company Phyton seeds, specialized in vegetables, fodder and cereals, developed a new winter variety that reminds us of the flavor of the old summer tomatoes. He patented it and named it Monterosa, for its shape reminiscent of small mountains and the pink color produced by its maturity. Jordi Ballester, Director of Business Development at Semillas Fitó and "father" of the Monterosa tomato, tells us what the process of creating a brand aimed at the final consumer has been like and its internationalization strategy.