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Catalonia positions itself in the premium segment with a strong presence at Salón Gourmets 2026

With more than 80 companies taking part, the Catalan agri-food sector consolidates its position at Salón Gourmets 2026 as a benchmark in the gourmet segment. The group participation promoted by Prodeca remains a key tool for supporting companies in their commercial outreach and strengthening the sector's competitiveness in specialist markets.

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Point-of-sale analysis - EREWHON (USA)

Erewhon exemplifies the new US retail: spaces combining food, experience and lifestyle. This model, centred on health and convenience, opens up opportunities for Catalan products with identity and quality in a demanding, evolving premium market.

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Alimentaria's most international edition closes with record Catalan participation

Alimentaria 2026 brought together 109,600 professionals from 120 countries in Barcelona, with strong participation from Catalan companies and Prodeca's support in generating international connections and business opportunities.

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Catalonia now has its representative for the European Young Chef Award 2026 final

Catalonia has chosen its representative for the European Young Chef Award 2026 final. Young chef Noelia Fernandez Estrada, a student at Joviat Culinary, has been awarded the Catalan Food Prize, a distinction that gives her the right to represent Catalonia at this prestigious European competition.

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The 4th International Halal Congress consolidates Barcelona as a business and knowledge platform for the halal segment

The 4th International Halal Congress was held on 24 March in Barcelona, within Alimentaria 2026, with the participation of Prodeca and industry stakeholders. The event analysed the growth of the halal market and the opportunities it offers Catalan agri-food companies.

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The agri-food sector generates a turnover of 58,000 million euros and accounts for 18% of Catalan GDP

According to ACCIÓ and Prodeca figures, it is the leading sector in Catalan manufacturing by turnover and employment, providing work for more than 177,000 people

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SECTOR MANAGER IN THE SECTOR SOLUTIONS AREA

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Prodeca boosts the presence of Catalan wines at ProWein 2026 with 30 participating wineries

The international ProWein trade fair, held from 13 to 15 March in Düsseldorf (Germany), once again brings together wine professionals from around the world. Prodeca is taking part with its own pavilion to strengthen the presence of Catalan wines and sparkling wines in international markets.

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PROWEIN 2026

Prowein is the world's leading trade platform for wines and spirits, aimed at trade visitors only, and will mark its 32nd edition in 2026.

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Barcelona hosts a new edition of the DigitalXBorder programme for CEOs with international activity

Barcelona is hosting a new edition of DigitalXBorder, an in-person training experience for CEOs of companies with international activity. The programme covers digitalisation strategies, artificial intelligence and new business models for competing in a global environment.

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Prodeca is a state-owned company under the Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia. Prodeca provides support services in internationalisation and foreign trade to the agri-food sector in Catalonia.

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