Prodeca boosts the presence of Catalan wines at ProWein 2026 with 30 wineries

At ProWein 2026, one of the leading international trade fairs for wine and spirits, Prodeca organised the Catalonia Pavilion with 30 participating wineries. The aim was to facilitate commercial contact with importers, distributors and industry professionals and help broaden business opportunities in international markets.

The fair remains a global meeting point for the wine sector, with more than 45,000 trade visitors from 135 countries. Attendees were mainly professionals from specialist wine and spirits retail, importers, distributors, wholesalers and horeca representatives.

The 30 participating Catalan wineries presented their wines and sparkling wines to buyers mainly from Europe, but also from North America, Asia, Scandinavia and central Europe, thereby raising the international profile of the Catalan wine sector.

During the fair, the managing director of Prodeca, Dèlia Perpiñà, and the director of INCAVI, Joan Gené, visited the Catalonia Pavilion to support the participating wineries and learn about their commercial activity at first hand. The institutional visit helped strengthen contact with the Catalan companies at the fair and highlight the role of international trade fairs as key spaces for promoting and internationalising the wine sector.

Catalan wineries taking part in ProWein

• ACÚSTIC CELLER (Priorat) - DO Montsant
• AGRÍCOLA CORBERA D'EBRE (Terra Alta) - DO Terra Alta
• ALBET I NOYA (Alt Penedès) - DO Penedès
• ALSINA & SARDA (Alt Penedès) - DO Penedès / DO Cava
• ALTAVINS (Terra Alta) - DO Terra Alta
• CASTELL DEL REMEI (Noguera) - DO Costers del Segre
• CASTELL D'OR (Conca de Barberà) - DO Cava / DO Penedès / DO Conca de Barberà
• CAVAS RÖNIS (Alt Penedès) - DO Cava
• CELLER GRAU (Pla de Bages) - DO Pla de Bages
• CELLER JORDI MIRÓ (Terra Alta) - DO Terra Alta
• CELLER MASROIG (Priorat) - DO Montsant
• CELLERS UNIÓ (Baix Camp) - DO Montsant / DO Terra Alta / DOQ Priorat
• COFAMA (Terra Alta) - DO Terra Alta / DO Catalunya
• COSTERS DEL SIÓ (Noguera) - DO Costers del Segre
• COVIDES (Alt Penedès) - DO Penedès / DO Cava
• DOMENIO (Baix Penedès) - DO Penedès / DO Cava
• FERRER WINES GROUP (Alt Penedès) - DO Penedès / DO Cava
• GLASS CANNED WINE (Alt Penedès) - DO Penedès / DO Catalunya
• JOSEP MASACHS (Alt Penedès) - DO Cava / DO Penedès
• LA CONRERIA D'ESCALA DEI (Priorat) - DOQ Priorat
• LLOPART (Alt Penedès) - Corpinnat
• MONASTELL (Alt Penedès) - DO Cava / DO Penedès
• ROQUETA ORIGEN (Pla de Bages) - DO Pla de Bages / DO Terra Alta
• SANGENÍS I VAQUÉ (Priorat) - DOQ Priorat
• SUMARROCA (Alt Penedès) - DO Penedès / DO Cava
• TERRA REMOTA (Alt Empordà) - DO Empordà
• TORELLÓ (Alt Penedès) - Corpinnat
• TORREBLANCA (Alt Penedès) - DO Penedès / DO Cava
• VINCLOOP (Barcelona) - DO Catalunya 
• WINEINTUBE (Baix Llobregat) - DO Catalunya

Masterclasses and tastings to raise the profile of Catalan wines

In addition to the exhibition space, the Catalonia Pavilion featured a free tasting area with 22 Catalan wine references, as well as various promotional activities aimed at trade visitors. These included three guided masterclasses, exploring different aspects of Catalan winemaking identity.

The first session focused on activities supporting wine tourism, with a journey through the elegance and diversity of Catalan sparkling wines, from Cava to Corpinnat and Clàssic Penedès wines, led by sommelier Thomas Götz.

The second masterclass addressed native grape varieties, highlighting the character, origin and future potential of varieties native to the region. The session was led by sommelier David Schwarzwälder.

Finally, the third session was devoted to new wine, the first wine of the vintage, characterised by rapid production and a fresh, fruity profile. The session featured sommeliers from the producing wineries Alèlia Roca (Celler Masroig) and Oleguer Brunet (Vins Petxina).

These activities made it possible to explore the story of origin, identity and innovation behind Catalan wines and offered a direct tasting experience to the international professionals visiting the fair.

Wine, a key sector in agri-food internationalisation

Prodeca's participation in ProWein formed part of its strategy to promote Catalan food and wine abroad and support the internationalisation of companies in the sector.Catalan agri-food reached a new all-time high in 2025, with exports exceeding 16,900 million euros for the first time, a 7.48% increase in value that reaffirmed Catalonia's leadership as Spain's main exporting region. 

Against this backdrop of strength, the wine sector remained the country's fifth largest agri-food exporting sector. Beyond volume, the sector stood out for its firm commitment to quality, being one of the segments with the greatest capacity to generate added value within the Catalan economy.

In the European context, the Catalan wine sector has found a haven of stability amid international market volatility and tariff tensions. The European Union now absorbs 62.81% of Catalonia's total agri-food exports, with France, Italy and Germany as the main trading partners. This proximity has allowed Catalan wineries to maintain a solid presence in mature markets that value traceability and sustainability, aspects reinforced by taking part in leading events such as ProWein to consolidate European consumer confidence.