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Artisan biscuits and crackers, made with olive oil and 100% natural. With these three premises, the Barcelona company Paul & Pippa has succeeded in seducing consumers in more than 15 markets worldwide. Verónica Escuer, general director of the company, explains to us how a phase of analysis to find a market niche, combined with a high quality product and communication and packaging differentiated, have led Paul & Pippa to year-on-year growth figures. 

The director of Prodeca, Dèlia Perpiñà, participates in a round table discussion on the challenges of internationalization in a context marked by geopolitics, market innovation and value generation.

The completion of the European project Taste the Difference and participation in the Summer Fancy Food Show consolidate the United States as one of the priority markets for the internationalization of the Catalan agri-food sector.

The fair will be held, from November 20 to 22, again at Plaça de Catalunya in Barcelona and this year incorporates a space dedicated to Catalan honeys with the aim of strengthening the visibility of the Catalan beekeeping sector.

The European PROXTERRA project, of which Prodeca is a partner, is launching Proxterra Hub, a digital platform designed to optimise the exchange of agri-food products between Catalonia and the French territories of the Pyrenees. This innovative tool makes it possible to better coordinate logistics flows, secure commercial exchanges and strengthen cross-border short supply chains.

The Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia is organising, through Prodeca, the participation of Catalan companies in the Honey Market 2026, to be held in Plaça Catalunya, Barcelona, from 20 to 22 November 2026.

The Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia is organising, through Prodeca, the participation of Catalan companies in the New Olive Oil Market 2026, to be held in Plaça Catalunya, Barcelona, from 20 to 22 November 2026.

PRODECA is organising the group participation of companies at FRUIT LOGISTICA, the international trade fair dedicated to fresh produce marketing and regarded as one of the sector's most important events in Europe.