The Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia is organising, through Prodeca, the participation of Catalan companies in the New Olive Oil Market 2026, to be held in Plaça de Catalunya, Barcelona, from 20 to 22 November 2026.

THE MARKET

The New Olive Oil Market was launched in 2025 to become the benchmark showcase for Catalan extra virgin olive oil.

The fair aims to boost sales of the country's highest-quality olive oil, give visibility to producers and strengthen the direct link with consumers.

This year we are organising the second edition of this market fair, open to the public and free to enter, located in Plaça Catalunya, one of Barcelona's most emblematic and busiest spaces.

As a notable new feature, this edition includes an area dedicated to Catalan honeys to showcase the quality, origin and diversity of honeys produced in the region and give greater visibility to the Catalan beekeeping sector.

In addition to the exhibition area, the fair will include:

• A food area with 5 Catalan cuisine operators
• A space with tables and chairs suitable for eating
• A Catalan wine bar
• An outreach space with talks and culinary demonstrations showcasing Catalan olive oil and honey over the three days of the fair.
• A shared storage area with an individual space for each producer.

PARTICIPATION REQUIREMENTS

• Be an extra virgin olive oil producer based and producing in Catalonia and able to evidence the origin and traceability of the oil sold.
• Have your own payment system for sales and tastings.
• Preferably, have a home delivery service for orders placed
• Complete the registration form and send it to Prodeca together with proof of payment.

ADMISSION CRITERIA

• Registrations will be accepted until the 52 available places are filled.
• Should demand exceed the places available, priority to producers whose oil is made mainly from their own olives.
• If, after applying this criterion, demand still exceeds the places available, order of registration and payment will be taken into account.

Allocation of spaces

Exhibition spaces will be allocated by public draw among the admitted companies.

COST OF PARTICIPATION

• Individual space at the Olive Oil Market: €550 + 21% VAT (€665.50)

Companies may request only one space. If interested in two spaces, this must be requested when completing the form to confirm registration.

The allocation of double spaces will depend on availability and will be resolved once the registration deadline has passed.

FAIR OPENING HOURS

The planned opening hours are:

• Friday 20 November from 12 noon to 9 p.m.
• Saturday 21 November, 11 a.m. to 9 p.m.
• Sunday 22 November, 11 a.m. to 8 p.m.

WHAT DOES PARTICIPATION INCLUDE?

Each producer will have a space inside a marquee with 6 linear m² of frontage, equipped with:

The spaces will be equipped with:

• Wooden counter with storage space
• Display shelving
• Blackboard or holder for prices
• 2 stools
• Corporate signage on the fascia and the counter
• Access to a shared storage area with a minimum space of 120x80 cm
• Water point and basic services
• Sockets and LED lights

In terms of communication, participating producers will receive:

• Promotion on social media and institutional channels
• Presence in the fair's graphic materials
• Logistical support and personalised assistance before and during the fair
• Exhibitors may use their own promotional materials (vinyls, roll-ups, signage, etc.), provided they do not alter the overall look of the stand and that they notify Prodeca in advance and bear the installation costs.
• If an exhibitor needs extra furniture or other services not covered by the terms of the call, they must handle the arrangements and bear the cost.

APPLICATION DEADLINE

• Closing date for applications: 15 July 2026

A company will be considered admitted once it has submitted a duly completed application form and paid the participation fee.

The payment must state the reference: MERCAT DE L'OLI NOU

Once admitted, if the company withdraws it will forfeit 100% of the amount paid.

Prodeca reserves the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

Should the event have to be cancelled for reasons beyond Prodeca's control, Prodeca will refund companies the amount paid as a registration fee, with no further claim being possible.