Prodeca champions the Mediterranean Diet

On Friday 28 May the official launch will take place of the Med Diet Declaration, an interregional campaign under the Interreg project MD.net: When brand meets people to highlight and raise the profile of the Mediterranean Diet and strengthen its economic and commercial potential.

The "MD.net Mid-Term Conference", an online event open to everyone, will feature Ramon Sentmartí, managing director of Prodeca, who will present the Med Diet Declaration and will introduce the opportunities this diet offers for adding value to agri-food products and marketing them internationally. There will also be a round table, "Mediterranean Diet, from promotion of the element to safeguard of traditional agricultural landscapes", in which international experts from various fields will present and discuss its social, cultural and economic potential.

A commitment to the Mediterranean Diet

In recent times, numerous sociological, demographic and lifestyle changes have been threatening local food production and consumption patterns. Faced with these signs that the Mediterranean Diet is in retreat, the Interreg project MD.net: When brand meets people, in which Prodeca is one of the main partners, identified the need to draft and promote an international campaign to publicise and raise the profile of the Mediterranean Diet.

Prodeca therefore encourages the Catalan agri-food sector to sign up to the Med Diet Declaration and join the international "Med Diet Declaration-People, Culture, Food" community, which aims to strengthen its economic and commercial potential. The campaign is aimed at companies that promote the Mediterranean diet and lifestyle and want to be part of a community that sees the Mediterranean Diet as an asset for adding greater value to agri-food products.

The campaign has three aims:

• To champion the Mediterranean Diet as a powerful tool for revitalising the economy, society, culture, the arts and tourism in Mediterranean communities by increasing local and regional productivity; an important source of health, originating in the Mediterranean region but valid worldwide; and a distinctive way of combining tradition, heritage, identity and cultural diversity, as well as the values of hospitality, community, intercultural dialogue, creativity and respect, with food;
• To preserve the Mediterranean Diet through  tradition, heritage, eating habits and lifestyle that characterise it and make it a unique diet, as well as creativity and an openness to other cultures; the landscape, as the sum of a sustainable model of farming, livestock, fishing and gastronomy that contributes to regional development and to improving socio-economic opportunities, especially in rural areas; and  communities, highlighting shared values and common identities;
• To promote the Mediterranean Diet through a commitment to developing opportunities, dialogue and cooperation within the Mediterranean region and with other regions of the world, and to reputation and visibility as a distinctive hallmark and brand.

Certificate as an organisation signed up to the campaign 

Catalan companies that sign up to the Med Diet Declaration will receive a certificate and will be able to use the distinctive mark identifying them as a signatory organisation.

SIGN UP TO THE MED DIET DECLARATION