CAMPAIGN TO SIGN UP TO THE 'MED DIET DECLARATION'

In recent times numerous sociological, demographic and lifestyle changes have been threatening local food production and consumption patterns. In the face of these signs of the Mediterranean Diet's decline, the Interreg project "MD.net: When brand meets people" was created, through which the aim is to highlight and give greater visibility to the Mediterranean Diet in order to strengthen its economic and commercial potential.

We therefore invite you to join the international community "Med Diet Declaration-People, Culture, Food" which identifies the commitment to the  DEFENCE, the PRESERVATION and the PROMOTION of the Mediterranean Diet.

Who it is for

Campaign aimed at agrifood sector companies in Catalonia that:

• Promote the Mediterranean diet and lifestyle;
• Take part in outreach and educational activities to raise awareness of the importance of the Mediterranean diet and lifestyle;
• Wish to defend, develop or promote the shared values of the Mediterranean diet and lifestyle;
• Wish to be part of a community that believes in the Mediterranean Diet as an asset for better valuing agrifood products.

Campaign objectives

1. DEFEND the Mediterranean Diet as:

• A powerful tool for revitalising of the economy, society, culture, the arts and tourism in Mediterranean communities, increasing local and regional productivity;
• An important source of health, originating in the Mediterranean region but valid worldwide, recognised not only for its nutritional pyramid but also for the whole set of food production, procurement and consumption practices;
• A valuable and distinctive way of associating food with traditions, heritage, identity and cultural diversity, as well as the values of hospitality, community, intercultural dialogue, creativity and respect.

2. PRESERVE IT through:

• The traditions, rituals and symbols, heritage, dietary habits and the lifestyle that characterise it and make it a unique diet, as well as creativity and openness to other cultures;
• The the landscape, as the sum of a sustainable model of farming, livestock, fishing and gastronomy that contributes to regional development and to improving socioeconomic opportunities, especially in rural areas;
• The communities, highlighting shared values and common identities and strengthening each region's image by promoting local services and products.

3. PROMOTE IT through:

• Commitment to the developing opportunities of the Mediterranean Diet;
• Dialogue and cooperation within the Mediterranean region and with other regions of the world, in order to carry out joint work to foster and publicise the Mediterranean Diet and its values;
• The reputation and visibility of the Mediterranean Diet as distinctive hallmark and brand.

Participation

On signing up you will receive a certificate and will be able to use the distinctive "Med Diet Declaration" image accrediting you as a signatory organisation.

Apply to sign up: 

Application form to sign up to the Med Diet Declaration – MD.net project 

Signatory companies and organisations