SEOUL FOOD & HOTEL 2027

Prodeca - Department of Agriculture, Livestock, Fisheries and Food organises the participation of Catalan agri-food companies at the SEOUL FOOD AND HOTEL 2027 fair, which will take place from 8 to 11 June 2027 in Seoul (South Korea).

FAIR DETAILS

Seoul Food & Hotel, South Korea's leading international food and hospitality fair, will hold its next edition from 8 to 11 June 2027 at the KINTEX venue. Aimed exclusively at professionals, it is a meeting point with importers, distributors, retail chains, the food industry and food service and hospitality operators. The 2026 edition brought together 1,800 exhibitors from 49 countries and 46,228 visitors, according to the organiser's data.

The fair offers a broad range of food and beverages, including meat, dairy, fruit and vegetables, edible oils, wines and other beverages, confectionery, bakery and pastry, processed and frozen foods, and food ingredients. This diversity allows products intended for the final consumer as well as for professional channels and the processing industry to be presented.

South Korea is a market of nearly 52 million inhabitants, with a significant dependence on agri-food imports. Changes in consumption habits, shaped by an ageing population and smaller household sizes, favour interest in convenient foods, nutrition and value for money.

The South Korean market stands out in categories such as pork, wines, dairy, chocolate and confectionery, and other processed foods. The EU-South Korea Free Trade Agreement facilitates trade through the tariff liberalisation of many products and the protection of geographical indications.

PARTICIPATION OPTION

Companies interested in taking part in the Catalonia Pavilion at SEOUL FOOD AND HOTEL 2027 will have the following participation option:

Catalonia Space (shared and open-plan), divided into modules per company, which will include:

• 1 counter
• 1 stool
• Product display area
• Graphics (company logo and image)

The space will have a shared meeting area, with tables for meetings with visitors and buyers.

Any companies that need more furniture or a service not included in the call conditions must notify Prodeca with sufficient advance notice, so that the appropriate arrangements for both space and electrical power can be made. Prodeca may provide a price list for renting extra furniture and electrical items (fridges, freezers, etc.) to companies that require them. In any case, the cost of extras will always be borne by the exhibiting company.

If any company brings furniture or electrical items that have not been previously reported to Prodeca, and these cause any inconvenience to the construction and/or to the other participating companies, they must be removed.

All participating companies will be included in the fair catalogue.

PARTICIPATION COST

• Price per module of approximately 6m²: €3,100.00 + VAT

Companies interested in participating must complete the registration form and send it to Prodeca together with the payment or proof of payment of the registration fee.

Company registrations will be accepted until the contracted space limit for this fair is reached. The company acceptance criterion will be Prodeca's general one: order of registration arrival.

Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

REGISTRATION DEADLINE AND PAYMENTS

• Application deadline: 15 January 2027
• Registration fee:  €1,400.00 + 21% VAT (€1,694.00)

Payment reference: SEOUL FOOD AND HOTEL 2027+COMPANY NAME

The company will be considered admitted once it has sent the participation application within the deadline indicated and has paid the registration fee. The remaining amount must be paid before 31 March 2027.

Once admitted, if the company withdraws from its participation it will lose 100% of the amount paid. The organisation reserves the right to assess the reasons presented by the company for cancelling its participation and to refund a percentage of the amount paid. Prodeca will not be liable for any damages that said cancellation may cause to the companies.

The organisation reserves the right to make a selection of companies according to criteria of sectoral suitability and product suitability for the fair's market.

SAMPLE TRANSPORT

Sample transport for this fair will in any case be the responsibility of the exhibiting company.