Mexico hosts a Christmas gastronomy day to boost the presence of Catalan products

With Christmas approaching, Prodeca, in collaboration with the Government of Catalonia's Delegation in Mexico, held a new edition of the Catalan Food Christmas Mexico, a Christmas-themed showroom day designed to strengthen the positioning of Catalan food and drink in one of the sector's most strategic markets. The event took place at the Orfeó Català de Mèxic, in the heart of the Mexican capital, and brought together Horeca and retail professionals, opinion leaders and end consumers interested in Catalan gastronomy.

The showroom format allowed importers, distributors and specialist audiences to get to know the Catalan offer at first hand, taste it and buy product directly through the participating importers. The day's central objective is to consolidate the perception of quality, tradition and added value of Catalan food and drink already present on the Mexican market, as well as to generate new business opportunities in a particularly relevant consumption period such as the Christmas campaign.

A diverse, powerful business delegation

Nearly thirty Catalan companies took part in the day, represented by their importers in Mexico. The selection included established brands and benchmarks of the Catalan food and wine sector. During the Catalan Food Christmas Mexico the companies shared product samples for tasting while the importers had dedicated spaces for direct sales. 

Catalan companies taking part in the Catalan Food Christmas Mexico:

• IDILIA FOODS
• SANTIVERI
• PASTAS GALLO
• VERMUTS MIRÓ
• BODEGAS MIGUEL TORRES SA
• CUADRAT VALLEY
• CELLER KRIPTA
• CELLER NOGUERALS
• TERRA DE FALANIS
• BODEGAS PINORD
• CONDE DE CARALT
• ANXOVES DE L'ESCALA
• AVGVSTVS FORUM
• CAVAS HILL
• GRIFOLL DECLARA
• CELLER MAS BLANCH I JOVE
• VALLFORMOSA
• GLASS CANED WINES
• GRUP PONS
• CLOS GALENA
• COFFEE CENTER
• CELLER MAS ROIG
• DE MULLER
• EMENDIS
• DOMENIO (CELLERS DOMENYS)
• RATAFIA BOSCH
• ESPINALER 1896, SL
• BODEGAS AESSIR
• TURRONES VICENS MÉXICO
• AVINYÓ
• MASET
• VERMUT YZAGUIRRE

A growing market full of opportunities

Mexico has become the leading Latin American market for Catalan companies, with 41% growth over the last five years. Catalan food and drink currently record a market share there of 140 million euros, consolidating the country as one of the strongest destinations for the sector's exports.

The Mexican capital is also a magnet for premium products, thanks to the presence of emblematic establishments such as El Palacio de Hierro and La Naval, recognised for their commitment to top international brands and high-end gastronomy. This context reinforces the interest in promotional activities that give visibility to the quality and uniqueness of Catalan food.

Connecting with the Mexican community

The Catalan Food Christmas Mexico was held with the collaboration of the Government of Catalonia's Delegation in Mexico and Central America. With this action Prodeca reaffirms its commitment to boosting the international presence of Catalan food and to connecting companies and markets through actions that generate value, visibility and real business opportunities in strategic markets such as Mexico.