CATALAN FOOD - VERMOUTHS MEXICO

Prodeca - the Department of Agriculture, Livestock, Fisheries and Food - in collaboration with the Government of Catalonia's Delegation in Mexico and Central America, are organising a promotional activity focused on vermouth at El Palacio de Hierro in Mexico City. 

DESCRIPTION OF THE ACTIVITY

The activity will be held at El Palacio de Hierro, Durango branch, in Mexico City, on 6 August, as part of Catalonia's recognition as World Region of Gastronomy 2025 and under the slogan Som Catalan Food

• Duration: 3 hours (from 14:00 to 17:00)

Why take part?

Mexico is an emerging market with growing interest in craft, sophisticated drinks with a story. This activity is a unique opportunity to showcase:

• The variety of aromatic and sensory profiles of Catalan vermouth
• The combination of tradition and innovation in production methods
• Vermouth's potential in modern cocktails and food pairing

FORMAT OF THE ACTIVITY

Participating companies will have an individual space in the following format:

• Display table. 

Each company will have a table to display its brand and products. The product, promotional material and technical data sheets can be presented there, and companies can interact directly with visitors and sector professionals. Selling products is not permitted.

During the event's three hours, companies may offer tastings of their products to attendees. Having a trained representative able to explain the vermouth's organoleptic characteristics is recommended.

• Glasses and ice (provided by the organisers).
• There will also be a vermouth tasting led by an expert (limited places): during the event there will be two tasting sessions led by sommelier Ricardo Espíndola, with limited capacity.

Interested brands may take part by registering in advance. Tastings may be shared between two wineries (with a maximum of four references in total per session). Each tasting will last a maximum of one hour. Participation is subject to availability and will be allocated in order of registration.

Capacity is twenty attendees per tasting.

Important: given the limited number of places, interested companies are advised to state their wish to take part in the guided tastings when they register.

CONDITIONS OF PARTICIPATION

Catalan vermouth producers meeting the following requirements may take part in this activity:

1. Having a presence in Mexico 
2. A commitment from their importer/distributor to staff the table and the tasting
3. The importer/distributor must be available for a preliminary discussion of its sales strategy in Mexico, before the tasting, with Prodeca's agri-food trade promotion officer in Mexico.

• Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of representing the different types of vermouth.

COST OF PARTICIPATION

• Prodeca and the Government of Catalonia's Delegation in Mexico and Central America will cover the costs of organising this event.
• The winery only needs to supply the product for the display and the vermouth tasting

REGISTRATION DEADLINE

• Registration deadline: 17 July 2025

A company will be considered admitted once it has received confirmation of participation from Prodeca, which first requires the duly completed participation application and the form with information about your distributor and market presence that you will receive once registration is complete.

Prodeca reserves the right to select participating companies according to criteria of product fit and suitability for the Mexican market.

• Detailed information on product delivery logistics will be provided on 23 July 2025.