Basic information
10:00 - 12:00h
Formació en línia
Contact
Eva Castro
COST
La inscripció a la formació és gratuïta.
What is a food crisis? Is our company prepared to handle one at every level? Do we have a defined crisis plan? The session will give an overview of how a food crisis should be handled and what we need to have ready before one happens.
CONTENT
- Introduction to communication crisis management
- The main types of crisis in the food sector
- Protocols specific to the food sector.
- Social media, influencers and crisis management
- Examples and lessons learned
- The crisis manual
- The role of the spokesperson
- Recovering from a crisis
