A webinar designed to offer a complete overview of the legal, cultural and logistical requirements for successfully starting and sustaining business in Mexico, a growing market with major opportunities for Catalan agri-food products.

The programme includes an analysis of the Mexican market and its main areas of opportunity, a case study of a Catalan company that has already entered it, and a review of the most common mistakes in export processes. The aim is to give participants applicable knowledge and key tools for designing a solid entry strategy tailored to the particular features of the Mexican market.

CONTENT

• Analysis of the Mexican market and identification of opportunities: Sofia Elguero, Prodeca Mexico.
• Case study of a company's experience entering the Mexican market: Maite Fernández, CEO of Sucre.
• The main mistakes to avoid when exporting to Mexico: Nareth Aguilar, General Manager of CatMovers Mexico.
• Prodeca activities supporting exports to Mexico: Rosalba Arrufat, Head of LATAM markets at Prodeca.