TAST A LA RAMBLA 2023 - CATALAN WINE AREA

PRODECA - the Department of Climate Action, Food and Rural Agenda is organising the participation of Catalan wineries in a Catalan Wine Area at the TAST A LA RAMBLA 2023 street food show, held in Barcelona's Plaça de Catalunya from 8 to 11 June.

ABOUT TAST A LA RAMBLA

THE FIRA GASTRONÒMICA TAST A LA RAMBLA is an event that since 2014 has brought together Barcelona's best restaurants in the city centre.

Over four days, visitors come to the food fair and sample, in tapas format, dishes from some of Barcelona's most emblematic restaurants.

The first editions were held at the lower end of the Rambla de Canaletes. This year, because of building works in that area, the event is being held in Plaça Catalunya, over a total area of approximately 7,272 m² devoted to Barcelona's food, wine and restaurants.

Figures from the previous edition, 2022

Visitor numbers: 340,000 people (an average of more than 500,000 people across the 2019-2022 editions)

Tastings sold: 170.000

Attendees at workshops and tastings: more than 2,000 people

This year, alongside the food show and under the "Catalonia, where wine is culture" brand, Catalan wine companies are offered the chance to take part as exhibitors in a space where they can promote and sell their wines in the country's capital, with more than 400,000 visitors expected.

VENUE AND DATES, TAST A LA RAMBLA 2023

Venue: Plaça Catalunya, Barcelona.

Event dates: from 8 to 11 June 2023

Opening hours to the public:

• Thursday 8 June, 12:00 to 22:00
• Friday 9 June, 12:00 to 24:00
• Saturday 10 June, 12:00 to 24:00
• Sunday 11 June, 12:00 to 22:00

Dismantling: once Tast a la Rambla has ended and following the fair organisers' instructions.

WHAT PARTICIPATION IN TAST A LA RAMBLA INCLUDES

FAIR REGISTRATION INCLUDES:

1. STAND

• Marquees of 4 x 2.5 m; each marquee will be shared by 2 companies.
• Each winery will have:
• Own space of 5 m2 (2 x 2.5 m)
• Lighting and a 1.5 kW socket for each winery
• Each winery's name displayed on the marquee's upper fascia
• An A4 display for each winery with its tasting offer
• Counter with a natural wood body and white melamine top (dimensions 180 x 60 x 105 cm)
• 2 cupboard units with doors. Dimensions 51 x 43 x 80 cm
• 1 shelf unit 27 x 160 x 86 cm
• 1 bottle rack for each winery (dimensions 100.4 x 55 x 86.5 cm)
• 1 stool for each winery
• A shared 3 x 12 m storage area for all participating wineries

Note: At the following link you will find the specifications and design of the space: Wine Area stand design 

Note: A draw will be held to allocate exhibitor locations.

2. WINE TASTINGS IN THE PRESENTATION AREA: focused on the participating wineries and their products

Prodeca will organise 4 professional 45-minute tastings at Tast a la Rambla, in the presentation area. The sessions, led by a specialist sommelier, will focus on presenting the wines and wineries registered for this call.

3. CATALAN WINERIES' PRODUCTS IN THE MEETING POINT AREA (VIP ZONE)

The meeting point is a relaxed space suited to tasting a selection of the chosen products and wines.

Catalan wineries will be entitled to take part in this VIP space, with one reference chosen by the organisers from among their products, supplying between 12 and 18 bottles.

4. COMMUNICATION

Companies will be included in the fair's programme and in social media communications by both the fair organisers and Prodeca.

TASTINGS AT THE STAND AND PRODUCT SALES

Tasting sales are managed through a centralised Token system, the official currency of Tast a la Rambla (1 token = €1.00),  which visitors buy at the ticket booths. 

Each winery will manage and run its own space, which must be open throughout the fair's opening hours. The token is the currency visitors will use to buy tastings by the glass at the wineries' stands.

• Retail price per glass of wine: 3 to 5 tokens (€3, €4 or €5)
• At the end of the fair, the organisers will return 40% of the tokens collected to the winery (60% goes to the TLR23 organisers)

Optionally, wineries will also be able to sell whole bottles (sealed and unchilled, for consumption off site) using a card terminal provided by the organisers, with card payment only. An additional charge will be made to the winery for the terminal rental (to be determined).

• Retail price per bottle: to be set by the winery 
• At the end of the fair, the organisers will return 75% of the tokens collected to the winery (25% goes to the TLR23 organisers)

Note: Wine tastings will be served in TLR glass glasses provided by the organisers (retail price: €1.50). The TLR23 organisers will carry out a daily token count for each winery. At the end of the event, and once the total sales generated at its stand have been determined (excluding VAT), each winery may invoice the TLR23 organisers for the corresponding refund.

Note: registered companies will receive further details on the settlement procedure from the Tast a la Rambla organisers.

CONDITIONS OF PARTICIPATION AND APPLICATION ADMISSION CRITERIA

Prodeca is making available to Catalan wineries a display space under the "Catalonia, where wine is culture" brand, with the aim of contributing to the commercial promotion of the wine sector.

Criteria for accepting companies

• Catalan companies producing wine and sparkling wine made in Catalonia may be admitted.
• Wines covered by a non-Catalan designation of origin or made outside Catalonia will not be accepted.
• Companies dealing exclusively in wine trading will not be accepted either, unless they represent a producer: in that case, the name and branding listed as exhibitor will be that of the producer.
• Acceptance will be in order of arrival of registrations, among those meeting the requirements.
• Should demand for spaces exceed those offered, a balanced-offer criterion will apply. 
• Final admission of companies is the sole responsibility of the organisers. Should a participation application be refused, Prodeca will refund the amount paid.

COST OF PARTICIPATION AND HOW TO REGISTER

• Cost per company: €900 + 21% VAT = €1,089

Companies interested in taking part must complete the registration form and send it to Prodeca together with proof of payment of the participation fee.
Prodeca will issue an invoice for participation in Tast a la Rambla 2023 once the corresponding payment has been made.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 17 May 2023
• Registration fee: €900 + 21% VAT = €1,089

A company will be considered admitted once it has submitted the participation application within the stated deadline and paid the registration fee. 

If the company withdraws, it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.