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PRODECA organises the grouped participation of companies at FOODEX JAPAN 2023, one of Japan's most important events in the food and drink sector, held annually and aimed at trade visitors.

Carinsa Group is a Catalan firm, born in Sant Quirze, producer of aromas and fragrances for different sectors, among which the food sector stands out.  The company exports around the world all the solutions resulting from its investment in R&D+i, which translates into 20% of the budget. Carinsa is at the technological forefront in terms of product development, it collaborates with prestigious universities and recognized research centers. It also participates in innovation projects of high technological and scientific value. Vanesa Martínez explains it to us, who, with her sister Dénia Martínez, is at the head of the company, a world leader in its sector. 

After years of research, the Catalan company Phyton seeds, specialized in vegetables, fodder and cereals, developed a new winter variety that reminds us of the flavor of the old summer tomatoes. He patented it and named it Monterosa, for its shape reminiscent of small mountains and the pink color produced by its maturity. Jordi Ballester, Director of Business Development at Semillas Fitó and "father" of the Monterosa tomato, tells us what the process of creating a brand aimed at the final consumer has been like and its internationalization strategy. 

FRESKIBO is a brand of Grup Ros, a Catalan company that has been marketing and distributing fresh fish throughout the national territory since 1930. MARINERAS DE FRESKIBO is the brand of the group aimed at the end consumer, who can enjoy tasty combinations of fish in the form of a hamburger. Salvador Ros, CEO of Freskibo, tells us how to create a new product category to enter the shelf, as well as the change that developing a B2C brand has brought to the company. 

Solé Chocolates is a family-run company whose activity has been focused since its inception on the entire production process of the best chocolate. Since 1999, this firm has been a pioneer in the production of organic chocolate. Currently, Chocolates Solé is fully consolidated and has a strong presence in international markets in more than 20 countries.  Alessandro Baldassari, general manager of the company, explains it to us. 

The company from Tarragona, with farms in the Baix Penedès and the Alt Camp, is characterized by the production of ecologically produced extra virgin olive oil. Albert Ferrer, CEO of Seven&Rose, reveals the strategy of opening new sales channels to reach the premium segment, a strategy that involves the reinforcement of the Luxury Hotels channel and a special care of the packaging and brand communication.  

More and more markets and events feature local producers and fairs grow to become crucial appointments.

The fishing and aquaculture sector plays an important role in Catalonia within the framework of the agri-food industry.

A differentiating factor in Catalonia is that it has twelve Denominations of Origin (DO), which guarantees quality and diversity. It also provides the added value of guaranteed traceability and compliance with national and international quality standards.