Developing a distribution channel effectively involves substantial analysis and reflection, plus a series of decisions that can have a positive or negative impact on the company's bottom line.

In this session we will share the criteria to consider for developing a distribution channel effectively. We will look at the opportunities and benefits of doing so in a planned way and the possible risks of doing it without thinking it through first.

DATE AND TIME

• 31 March 2022
• 10 a.m. to 12 noon
• Online training (TEAMS platform)

SPEAKER

• David Galve: General Manager of Optimum Ventas

CONTENT

1. When we should develop a distribution channel.
2. The different distribution channel models.
3. How to plan the development of a distribution channel. The assessment phase.
4. The manufacturer: how to lead the recruitment, activation, retention and development phases.